Forget magazines, online banners or billboards. The new platform for business is Instagram. As Instagram becomes stronger and larger than many other Social Media platforms, reaching recently 700 MIL users, it not only offers to anyone in need the means to reach thousands of people in few minutes but its posts are “as captivating as television advertisement”, according to Andrea Olivato, COO of Popular Chips.
Instagram was imagined to be a platform for photographers but it has evolved into something that anyone can use and make a profit out of it. Sabrina Stefani, the CEO of Popular Chips, defines Instagram as “the new Google, if you will, the new insta-search engine where the new websites are the personal accounts”.