Popular Chips


Helping you gain traction on Instagram

See how instagram accounts rank

Social profile overview

onedirection's Profile Picture
onedirection onedirection


One Direction Instagram & Youtube

Own words:
The Official Instagram account for One Direction. The band's new album Made in the A.M. and new single 'History' are OUT NOW!

Quality Score 133 1 0 34.76 Rank: #48 ?

It indicates the influencer’s ability to swiftly increase their following while keeping the existing audience excited and captivated.

Followers 17.2 M Rank: #122
Engagement 8.66 Rank: #122,496 ?

It indicates how talented a star is to keep their audience interested and active. The higher the score, the stronger is the influence on their followers.

YouTube Overview

Num Videos 171
Subscribers 23.6 M
Total Views 8.1 bil

Followers Progress

How many followers onedirection has gained in the last 14 days. Change Period

14-Day Overview

Average Likes per post 1,058,937
See 3 Months
See 1 Year
See total

Average Comments per post 47,633
See 3 Months
See 1 Year
See total

Most Liked Post

onedirection most liked post onedirection

Likes: 1,438,818 (avg. 1,058,937)

Most Commented Post

onedirection most commented post onedirection

Comments: 279,397 (avg. 47,633)

Most Viewed Instagram Video

onedirection most viewed video onedirection

Views: 2,678,172

Demographics Report

We are the first provider of demographic reports for any Instagram influencer. Access to demographic reports is limited to pro users.



Engagement Progress

Progression of onedirection's Engagement in the last 14 days. Change Period

Did you like Popular Chips Insights? Would you like to know more or advertise on Instagram?

At Popular Chips, we commit on scouting Instagram talents and create original collaborations between the brand and the ad hoc digital influencer or celebrity.

Get in touch today to see how your brand can benefit from Instagram exposure.

Get in Touch

Followers per like

How many followers onedirection needs to get a single like on a post.

The lower the number, the higher the Quality Score.

Change Period

to get a like
1.74 Best Score

Followers per comment

How many followers onedirection needs to get a single comment on a post.

The lower the number, the higher the Quality Score.

Change Period

to get a comment
39.80 Best Score

Fortnightly Quality Score

Progression of onedirection's Quality Score in the last 14 days. Change Period

The Popular Chips Insights are based on a unique algorithm that blends Instagram likes, comments, and number of pictures posted. The data collected from @onedirection is public and no personal information was used.

The number of followers is not the only factor to take into account when ranking an Instagram celebrity like One Direction. Through our unique tool, you will see that sometimes accounts with only a third of other people’s followings can reach a higher engagement rate, see the case of Chris Wu vs Kim Kardashian.

Like @onedirection, most Instagram accounts share the desire to engage audiences worldwide. Some of them are newbies and others are very magic skilled like Kylie Jenner.

See other interesting social media influencers and their Instagram insights.

Top influencers by country

More Countries

Trending Instagram influencers


Instagram   Facebook   Linkedin   Twitter  Google+
Popular Chips is a Gimucco's division © 2017   -   info[at]popularchips.com or +65 8447 6416