#WkndMmts: Miss Universe 2017, Soul Train Awards 2017, Black Friday and the Upcoming Cyber Monday

Last week on #wkndmmts, we began the series by updating you on Miss World 2017, Justice League, the AMAs and the preparation for the Victoria Secret show. This week, we bring you 4 more updates on some of the events that have happened over the weekend or are happening soon!

Miss Universe 2017

The winner of the competition was Demi-Leigh Nel-Peters of South Africa, who surpassed 91 other contestants to earn the title.

Watch her crowning moment below.

For the first time in the competition’s history, contestants were separated into groups according to the geographic region from which they hail: the Americas, Europe, and Africa and the Asian Pacific, with four contestants from each region guaranteed to enter the finals. In addition, four other contestants, regardless of their region, also entered the finals.

This was also the one of the few times an Asian person, Rachel Peters from the Philippines, got into the Top 10 for the competition.

Rachel Peters; photograph from the Miss Universe Instagram page.

Unfortunately, she did not make it into the Top 5.

Harnessing the power of the internet, organizers made it possible for individuals to vote for their desired candidate by hashtagging #MissUniverse followed by #(name of country) on Twitter.

Soul Train Music Awards 2017

For the uninitiated, the Soul Train Music Awards is an annual awards show that celebrates Black music and entertainment. It typically also features performances by various R&B and Soul artists. Although the actual awards ceremony took place on the 5th of November this year, the show aired on BET and BET her on the 26th of November, over the Thanksgiving weekend.

This year, the show was hosted by Erykah Badu, who kicked it off by kneeling in honor of Colin Kaepernick. Kaepernick is a professional football quarterback who chose not to stand during the playing of ‘The Star-Spangled Banner’ last year. He explained that he refuses to show respect to the flag of a country that oppressed black people.

Winning the Soul Train Lady of Soul Award is Sisters With Voices (SWV), comprising Cheryl “Coko” Clemons, Leanne “Lelee” Lyons and Tamara “Taj” George.

Some of the awards, such as that of the Best R&B/Soul Artist, were won by big names such a Bruno Mars, who also won best video of the year with his music video 24K Magic.

Black Friday

Many brands, of course, used Black Friday as an opportunity to increase sales, (in some cases) providing ridiculously high discounts, free shipping and even free international shipping in order to persuade customers to part with their money.

Sephora in Singapore, Indonesia and Thailand, for an example, held a “15% off everything” sale both in stores and on its online platform. This included products from the recently launched Fenty Beauty collection.

⏰ Last call, beauties! Our #SephoraXBlackFriday2017 sale ends tonight. • Get 15% off everything* online and on the mobile app ’til 11:59pm tonight, and in stores during usual business hours. Enter code BF15 to get 15% off if you do not see the discount automatically applied. • Offer is valid for all customers. T&Cs apply. For online or mobile app purchase, discount will be added automatically at checkout. Offer is not valid with other discounts, gifts, Beauty Pass offers and promotions, on gift cards, services or any other exclusions mentioned in-stores, on our mobile app or online. Beauty Pass reward redemptions will not be allowed in-stores on Black Friday. During the sale period, online purchases delivery may be delayed.

A post shared by Sephora Singapore (@sephorasg) on

It also introduced the hashtag #SephoraXBlackFriday2017. Sure enough, Instagrammers posted and tagged photographs of their Sephora Black Friday haul, giving the make up and beauty brand the publicity that they were looking for.

Baby clothes brand June and January also took to Instagram to informing consumers of its Black Friday sale.

Some brands, on the other hand, also used the shopping season to help out certain groups in need. Ethical and sustainable fashion brand Everlane has done Black Friday differently from other brands for the past few years. In 2012 and 2013, it shut down its site completely on Black Friday. From 2014 onwards, instead of putting its products on sale, the company used the profits it received for the items bought on Black Friday for a different project every year.

This year, it partnered up with Saitex denim to raise funds to grow organic food in Vietnam.

Everlane reached its $300 000 goal this year and will be providing all its employees in its denim factory with 2 organically produced meals a day.

Thank you. #BlackFridayFund

A post shared by Everlane (@everlane) on

Cyber Monday

For those of you who missed out on the Black Friday deals and are still hoping to get some things for a cheaper price, Cyber Monday is certainly something not to be missed.

Although Monday morning has not yet arrived in some parts of the world at the time of publishing, in order to cater to its international audience, some brands such as Colourpop Cosmetics have already put up posts announcing its Cyber Monday sales.

Click on the link in our bio 💥 #CyberMonday starts RIGHT NOW !!! Also swipe right to see what’s been extended 👀

A post shared by ColourPop Cosmetics (@colourpopcosmetics) on

Vegan brand StarCrushed Minerals has also announced its Cyber Monday sales.

#CYBERMONDAY starts now! • • Swipe left for more & tell us which one is your #musthave! • • •Video 1: Anarchy •Video 2: Plumalicious •Video 3: Fatal Attraction • • Enter code CYBERMONDAY at checkout to get 60% our entire line of cosmetics. • • All of our eyeshadows, highlighters, glitters & more at more than half off! • • Pressed eyeshadows and highlighters come in magnetic pans to fit into any empty palette! • • All SCM products are vegan & cruelty free, talk & paraben free and proudly made in the USA. • • Link to website in bio. • • #talcfree #parabenfree #crueltyfree #starcrushedminerals #matteredeyeshadow #pigment #singlepaneyeshadow #beatyourfacewithsomestars #makeupporn #jeffreestar #katvond #anastasiabeverlyhills #supportlatinabusiness #murrieta #temecula #inlandempire #stardust #metalliceyeshadow #vegan #makeupmagic #singleeyeshadow #matteeyeshadow #Christmas2017 #blackfriday #cybermonday #christmasgifts #makeupjunkie

A post shared by 🌌StarCrushed Minerals 🌌 (@starcrushedminerals) on

We hope you enjoyed our update of these weekend moments. See you again next week!

Leave a Reply