Today’s modeling landscape is at last evolving. The selection of the perfect beauty and size is gradually shifting from the hands of Model Agencies and designers to that of the regular people who voice their opinions through Instagram.
Still fair and size-zero models dominate the modeling scenario but designers as Olivier Rousteing, Creative Director of Balmain, and Instagram have been shaping the face of Fashion shows in the last few years by giving light to atypical beauties.
It’s old, old, old. The Entertainment industry continues not to bring diversity on screen because it’s safer this way. And for Vogue and Hollywood, return on investment is what matters the most at the end of the day. Therefore, why risk it?
#OscarSoWhite, #WhitewashingAsian and #MoreBlackModels have been roaring on social-media platforms as producers and designers keep casting primarily white people even for non-white roles as in the case of Emma Stone depicting a woman of Hawaiian and Asian heritage, and recently the case of Scarlett Johansson in the anime adaptation of Ghost in the Shell.
This belief is so deeply rooted that also white actresses as Marilyn Monroe, Scarlett Johansson or models as Candice Swanepoel, only to name a few, had to dye their hairs blonde to break out in the business. Very silly.
Instagram is a beautiful platform where people share their thoughts and views. And if you as Olivier Rousteing use Instagram to connect and progress your Art, you will see that people are bored with Fashion shows and magazine covers with only white models. Lack of diversity, from pigmentations to ideas, is the death of any form of creativity. Olivier Rousteing leapfrogs other label’s designers by making Balmain Fashion Show a place where the beauty of the woman is celebrated in all her skin colors, ages and body shapes.
So, how is Instagram helping progress the today’s modeling industry?
For one, TV-reality stars/Models have never graced the cover of US Vogue magazine until just this month. US Vogue magazine featured Kendall Jenner in this April cover with the caption ” The Kendall Effect 64 Million Followers (Instagram + Twitter ) and counting.” They could have not been more explicit on how much Instagram affects their publishing decisions.
For second, the top three places on the list are seized by Instagirls, Kendall Jenner, Cara Delevingne and Gigi Hadid, models that thanks to Instagram have sped up their careers and conquered the title of Supermodel in only two years. It seems the Fashion industry abides by Instagram audience’s likings primarily for large following translates into higher visibility and therefore a higher return on investment.
Hence, if you wish to see more diversity, use Instagram to voice your opinion and follow who you would want to see in the next cover or movie.
Even though, the fourth, fifth, sixth, seventh and ninth places are occupied by current and former Victoria’s Secret‘s models who embody the industry’s standard beauty and size, they are all mama models or about to be as in the case of Candice Swanepoel. Motherhood or career is not a dilemma when you have an impressive Instagram following supporting you through body’s changes and aging.
Ruby Rose, with her tattoos and gender-diversity mottoes, appears in eighth place by just a few thousand followers from Adriana Lima. And in the tenth spot is Chrissy Teigen, Norwegian and Thai descent, who is also a mother-to-be.
Enjoy the list I’ve made for you. – Followers stats via Popular Chips Insights!