Wheeler’s Festival Singapore

At one of Singapore’s most ulu but Instagrammable cafe

Located amongst a picturesque landscape of abundant greenery at the redeveloped Seletar Aerospace Park, Wheeler’s Estate is a multi-concept cafe that comprises of Cafe, Restaurant, Bar, Events, Picnic and Cycling. Now, they are going to be holding their very own Wheeler’s Festival this weekend (read on to find out more!).

(Above: Top liked Instagram #ootd with #wheelersestate’s blue door by local blogger @eieidior – statistics using Popular Chips social listening feature for the past 3 months)

Wheeler’s Estate is also the same guys behind one of Sinagpore’s most iconic cafe blue door (preserved from the 1980s) #ootd spots – Wheeler’s Yard. Despite its secluded location and pricey food, Wheeler’s Estate is one of the perfect weekend hangout spots for families with ample space for children to run around and fancy dining for everyone. Read about the food review by @danielfooddiary here.

With such a unique dining concept, it is not surprising that it has garner quite a bit of attention on social media as visitors/customers to Wheeler’s Estate cannot help but snap a photo or two on Instagram. Here we will share some of the top photos with the official hashtag #WheelersEstate in the past 3 months using Popular Chip’s social listening feature.

Standing at the top position with the most number of likes is a post by Mediacorp artiste @leeteng0530 where he posed with Wheeler’s Estate iconic metallic grey camper van.

View this post on Instagram

"We didn't realise we were making memories, we just knew we were having fun." – Winnie the Pooh It's always a magical time with this bunch! . L to R: @ms_goldy @arderich @sophie.leeze @wendology @ahjoomahan @yvonnetanoh @josh_truly . Thank you to @kisisters for the pink dresses, @givefunsg for the pretty balloons and @sonymobile for the delicious lunch! . #Fki #cutekidsclub #cutekidsfashion #official_kidsfashion #kidswall #igkiddies #singaporefashionkids #spectacularkidz #kidsfashionistamodel #minilicious #stylishigkids #sgfashkids #fashionkids_worldwide #kidsbabylove #postmyfashionkid #fashionkids #kidzootd #ig_fashionkiddies #kidzfashion #cutekids24 #cuttingedgekids #stylish_cubs #fashionkidsig #minibeautiesandgents #thetrendykidz #kids_stylezz #wheelersestate #ksisterssg #givefunsg #sonymobilesg

A post shared by Hayley & Finley (@wendology) on

Popular Chips

Taking the first place with the most number of posts on Instagram with hashtag #WheelersEstate is @wendology, a local mum of two extremely cute girls. In the past 3 months, she has posted six images of her kids’ playdate. Instagram users usually won’t post more than 2 photos from the same location/series but with kids as adorable as Wendy’s, we wouldn’t mind at all!

*Popular Chip’s influencer analytics – social listening feature is able to monitor all talks of your brand on Instagram. Brands can find influencers/users who are organically speaking and geniunely interested in them to engage them for future marketing efforts.

Now on to the exciting part! Good news to all Wheeler’s fans (or just anyone seeking a fun weekend activity), a two-day family-friendly Wheeler’s Festival is happening this weekend (29th and 30th) that is free for all.


You can expect a chill-out party with good music and food at free-for-all intimate lawn party. Grab your picnic mat and make yourself comfy on the lush green lawn to enjoy local live performances featuring ShiGGa Shay, Jack & Rai, Daren Tan, Farrago, Falling Feathers, BYOB and many more (check out the exciting line up below).

What can you expect from the line up and the participating performers? Here we just take a sneak peak at some of those joining this weekend and understand them better from their Instagram!

Daren Tan – @daren_tan

He was the overall champion of Project Superstar Season 2, a singing talent search competition organised by MediaCorp and listed among CLEO’s magazine 50 Most Eligible Bachelors. He also starred in local films such as Mata Mata. With both the looks and voice, he’s bound to put up one glitzy performance.

His top post on Instagram in the past 3 months is a loving wedding photoshoot – seems like no longer the most eligible bachelor!

ShiGGa Shay – @shiggashay

The talented 24 years old Singaporean is a hip hop artist, songwriter, director and music producer who has appeared on covers of local magazine and newspaper is popular among the local audience (over 64% of his Instagram followers are local – statistics by Popular Chips). ShiGGa Shay is also a foudning member of hip hop group Grizzle Grind Crew and production company Grizzle Films.

He is no stranger on YouTube as well with over two million YouTube views and frequent trending music videos that are super localized – “Tapau“, “Lion City Kia“, “Limpeh“.

Visit @wheelersfesticalsg for more information and sneak peaks. If you are heading down this weekend, remember to bring along a fully charged phone/cameras and snap away at one of Singapore’s most Instagrammable cafe!

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