You might have noticed a new sticker in addition to the ‘Challenge’, ‘Stay Home’, and ‘#ThanksHealthHeroes’ stickers that have been rolled out by Instagram over the last month. The ‘Support Small Businesses’ sticker might just be the one sticker on Instagram that can help businesses affected by the COVID-19 virus to earn a little extra cash to keep them going.
This is remarkable, because all this while the average user has only been able to use Instagram for awareness. With this new sticker, however, all Instagram users are vested with the power to redirect attention to business in their area in need of a boost and directly contribute to their financial success.
How Does It Work?
Step 1: Decide which businesses you want to spotlight. It helps if you organise them by type i.e. F&B, retail etc. Once you start typing, Instagram will automatically prompt you to ensure that you don’t misspell the handle.
Step 2: The sticker is interactive, so once you’ve posted it anyone who views your story will be able to click on the sticker and order from the business directly. Other options include ‘visit profile’ or ‘follow’.
It’s truly as simple as that!
How Should I Use The Sticker?
The first way is to tag the business using this sticker whenever you are posting a product from them. More than just tagging the handle, this sticker tells viewers that the product they are viewing is from a small business, which can sometimes be an incentive for consumers to purchase a product.
The second way is to create lists (this is especially if you live in a small town/city). The examples below are a great way to show people how many local options there are available.
The third way is to shout out some of your personal favourites. While this might seem ineffective, your followers are actually more likely to buy from a place that has your seal of approval. It’s the basis of how authentic influencer marketing works.
Instagram channels a bunch of these stories into a collective ‘SupportSmall’ highlight where you can view all the tags from the people you follow. A tiny sticker can truly go a long way in terms of helping businesses stay afloat during this hard time. What are you waiting for? Give it a shot!