#WeAreAllAngels: A Campaign Demanding Victoria’s Secret To Be More Inclusive

When a brand has a big event coming up, they would want influencers to mention how excited they are about it on social media, as it will create a good buzz. Unfortunately, that is not the case for Victoria’s Secret, who’s going to have their infamous fashion show in less than a month.

Robyn Lawley, a model with 190,000 followers, uses Instagram as a platform to protest against Victoria’s Secret as she feels that the brand is not being inclusive in terms of choosing models for their Fashion Show. Therefore, she started a petition to boycott this year’s Victoria’s Secret Fashion Show. On the caption of her Instagram post, she stated, “Victoria Secret have dominated the space for almost 30 years by telling women there is only one kind of body beautiful.” Lawley demand the brand to realize the influence and buying power of women all ages, shapes, sizes, and ethnicities.


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I have started an online petition -link in bio 👆 JOIN ME and lets help change the minds of Victoria’s Secret to be more diverse and inclusive of body shapes and sizes on their runways! Victoria Secret have dominated the space for almost 30 years by telling women there is only one kind of body beautiful. – you can read more in the link of my bio why it’s so important to encourage diversity for our future daughters sake. Until Victoria’s Secret commits to representing ALL women on stage, I am calling for a complete boycott of this year’s Victoria’s Secret Fashion Show. It’s time Victoria’s Secret recognized the buying power and influence of women of ALL ages, shapes, sizes, and ethnicities. The female gaze is powerful, and together, we can celebrate the beauty of our diversity. It’s about time Victoria’s Secret celebrated the customers that fuel its bottom line. Will you join me? 1 Sign the petition! 2 Encourage your friends not to tune in or attend the Victoria’s Secret Fashion Show share a photo of yourself on Instagram, as you are (not airbrushed and beautiful), use the hashtag #weareallangels to share what makes you uniquely beautiful, please tag me so I can see (@robynlawley) and @ThirdLove For every person who shares a post with #weareallangels hashtag, ThirdLove will donate one bra to @isupportthegirls (a national non-profit that collects and distributes bras to homeless women and girls around the country !!!)

A post shared by Robyn Lawley (@robynlawley) on

#WeAreAllAngels is the hashtag that Lawley uses to awareness about the movement. Women on Instagram, including influencers  Pala Negara and Elyse Patent, are showing their support by posting their pictures with the hashtag. Up until today, the hashtag has been used on more than 3,200 posts on Instagram.

Screenshot from Popular Chips‘s proprietary platform

In the same post, Lawley is showing her support for another lingerie brand, ThirdLove. From the brand’s Instagram account, we can see that ThirdLove is an inclusive brand. They are using models of different sizes and ethnicities. The US brand also started a body positivity campaign with the hashtag #ToEachHerOwn. The purpose of the campaign is to encourage women to embrace their unique self. The hashtags currently generated more than 1,918 posts. When being analyzed using Popular Chips platform, just this year, the posts with the hashtags #ToEachHerOwn get a total of 399,200 likes and 9,100 comments on Instagram.

Savage x Fenty, a lingerie brand by Rihanna, is also a brand that promotes inclusivity. At this year’s New York Fashion Week, Savage x Fenty fashion show left people in awe, not only with their gorgeous collection but also with the diversity of the models. Women all shapes and races were wearing the lingerie collection with confidence. They even included 2 pregnant models in their lineup. The fashion show is nothing but empowering for women worldwide.

Last but definitely not least, we can’t forget the brand who first started this movement, Lane Bryant. Back in 2015, they started the campaign #IAmNoAngels, with Ashley Graham appeared on the advertisement. She introduces the other models Marquita Pring, Candice Huffine, Victoria Lee, Justine Legault, and Elly Mayday. The models are all plus-size models.

So, where do you stand on the #WeAreAllAngels movement?


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