Instagram has just announced on its platform that in the next few weeks a new feature is going to be released worldwide. This features is called Instagram Stories and the announcement post has already received 22,000 comments.
Some of the reactions to Instagram Stories
Other Instagram users are welcoming the new feature:
Positive reactions to Instagram’s new feature
Why these many comments? Is this Instagram’s new feature really alike to Snapchat Stories? Let’s see.
Today, we’re introducing Instagram Stories, a new feature that lets you share all the moments of your day, not just the ones you want to keep on your profile. As you share multiple photos and videos, they appear together in a slideshow format: your story. With Instagram Stories, you don’t have to worry about overposting. Instead, you can share as much as you want throughout the day — with as much creativity as you want. You can bring your story to life in new ways with text and drawing tools. The photos and videos will disappear after 24 hours and won’t appear on your profile grid or in feed. You’ll see stories from people you follow in a bar at the top of your feed — from your best friends to your favorite popular accounts. When there’s something new to see, their profile photo will have a colorful ring around it. To view someone’s story, just tap on their profile photo. It’s easy to view stories at your own pace: tap to go back and forward or swipe to jump to another person’s story. If you want to comment on something you see, you can tap and send a private message to that person on Instagram Direct. Unlike regular posts, there are no likes or public comments. Your story follows the privacy settings of your account. If you set your account to private, your story is visible only to your followers. However, you can also easily hide your entire story from anyone you don’t want to see it, even if they follow you. When watching your own story, swipe up to check out who’s seen each photo and video. You can even choose to feature a particular part of your story by posting it on your profile. Instagram has always been a place to share the moments you want to remember. Now you can share your highlights and everything in between, too. Instagram Stories will be rolling out globally over the next few weeks on iOS and Android. To learn more, check out help.instagram.com.
Is this a strategic move to knock down the competition and not lose users?
Passing are the days when many people of the industry thought that Snapchat would not have survived for long. Today, Snapchat is the trendiest social media app thanks to daily releases of funny filters and their bohemian attitude of living in the moment. Snapchat has challenged many norms to offer something different, almost failed in doing so, and this year has finally managed to raise 1.8 billion.
Nevertheless, the fact remains that Instagram has hit 500 million users this year whilst Snapchat can only count on 150 million users.
Videos are the hot “thing” and it was not secret that Instagram had been brainstorming ways to tap on this sector. Could this be it? Isn’t it easier for people that already use Instagram and don’t have Snapchat to just use Instagram Stories? Many find stressful to keep up with several social platforms and this Instagram Stories could allow the lazy ones to experiment with the ephemeral world without having to switch to Snapchat.
Only two peas in a pod? Or another Facebook’s astute surround strategy?