We all know that Instagram‘s audience is mainly fashion & beauty oriented. This is quickly verified by looking at the top brands on Instagram. Nike, Victoria Secret and H&M directly compete with actors, actresses and singers for the very top spots of the ladder.
So how are other retail brands – not related to fashion or beauty – doing on Instagram?
10. EA Sports FIFA (@easportsfifa) – 4.1m followers
With a very young audience, Instagram is the perfect spot for EA Sports’ official FIFA account. They are the most-followed Video game company out there, and the 10th retail brand per number of followers.
9. Star Wars (@starwars) – 4.2m followers
Disney’s acquisition of Lucasfilm was a great move. After the release of The Force Awakens, you can’t really enter any shop without seeing at least one Star Wars-related gadget. It’s no surprise they made it the top 10.
8. Redbull (@redbull) – 4.5m followers
Amazing, crazy shots from professional stuntmen and daily daredevils. Want to feel the thrill on Instagram? Follow Redbull.
7. Disney (@disney) – 4.9m followers
N°1 Animation company in the world and the most-followed multinational mass media and entertainment company on Instagram.
6. Mercedes (@mercedesbenz) – 5m followers
First automotive brand we find, surely not the last one, Mercedes capture its audience’s interest with wonderful shots of its great cars, mixing everyday cars with F1 and Rally champions.
5. Marvel (@marvel) – 5.4m followers
How many Marvel movies and TV series have we been watching ? Not enough! And this seems a common opinion as they are also the most-followed Publishing company of comic books and related media on Instagram!
4. Samsung (@samsung) – 5.8m followers
Where are all the Apple fans? Can’t believe it! Samsung is actually the top technology-related brand on Instagram. To be fair they produce everything – from PC to TV, from Smartphones to Washing Machines – but still, Apple, where are you?
3. BMW (@bmw) – 6.3m followers
With 1.3m more followers than their German cousins of Mercedes, BMW is the top automotive brand on Instagram. Their secret? 3-4 posts per day of amazing cars in amazing scenarios.
2. Starbucks (@starbucks) – 8.4m followers
They are at every corner. Everyone is walking with their cup. Would they not top the list too?
1. Gopro (@gopro) – 8.6m followers
Instagram has changed a lot lately, but you can not say it’s not still all about beautiful, breathtaking shots. And who better than GoPro official account to post daily shots of improbable scenarios, extreme situations and sports?
We love you GoPro!