We talk about influencers having a niche or specialty quite a lot, simply because it is what makes them unique and a draw to work with. In this article, we are focusing on influencers who are openly LGBTQIA+, and use their Instagram profiles as platforms to either (1) educate the public about LGBTQIA+ issues, (2) share their experiences and lived realities as an LGBTQIA+ identifying person, or (3) live unapologetically in a world that tries to fit people into binaries and boxes. What is extra great is that they are up-and-coming influencers who have so much more room to grow.
In looking through each profile I was touched by how involved each one of them is in their community, and how strongly they feel about issues that others tend to overlook. Here we are proud to present to you the Top 10 LGBTQIA+ Influencers, sorted according to the number of followers.
🏆 1 – Munroe (she/they) | @munroebergdorf | 175K Followers
Munroe’s got many skills up her sleeve. She is the founder of @goddessplatform, which is a social media platform dedicated to spreading important social and political messages. The page also hosts guests from different walks of life for takeovers, so that audiences can interact and ask them questions.
If that isn’t impressive enough already, Munroe is also a UK Changemaker at UN Women UK, and an LGBTQIA+ Editor at Dazed Beauty. What a Queen 👑
Her Top Performing post this year is an AV projection of the message “REPEAT AFTER US: TRANS WOMEN ARE WOMEN” at the Ministry of Justice in the UK.
As an outspoken Trans Ally, this is very much in line with Munroe’s stance and the content that she posts on her feed. Some of her most used hashtags include #metoo, #timesup, #IWD2020 etc. which shows that she is on board with intersectionality — always a good thing.
Her main audiences come from the US and the UK, as seen from the chart below.
The sort of positive influence she holds in the community is both precious and heartwarming, and it is important to both recognise and work with influencers who believe in a greater cause.
2 – Bunny Michael (they/them) | @bunnymichael | 130K Followers
Next is Bunny Michael who is a green-haired musician, artist, and writer. Their feed mostly consists of conversations between themself and ‘higher self’, which are meant to rationalise difficult thoughts. They also often include themself (either sketched or for real) in their ‘memes’, like so:
This is their Top Performing Post of 2020, which got them a 10.4% Engagement Rate — more than three times the average for micro influencers in the US and twice their average. This is not surprising considering how well they have established themselves — apart from a published book of memes, Bunny Michael also does college visits.
Bunny Michael also speaks to a relatively older audience. More than 50% of their audience is aged between 25-45 years old, which is much in line with the data that shows how mature audiences prefer Instagram while Gen Zs have taken to TikTok.
If you’re interested in some solid advice, memes to channel your inner wisdom, and all round sweet content, give them a follow.
3 – Molly-Margaret (she/her) | @whatswrongwithmollymargaret | 70.1K Followers
MM (as she is more intimately known to her followers), is one of my favourite queer content creators on Instagram. A cursory look at her Instagram highlights will reveal just how many resources she makes available to people — including but not limited to dating, self-care, sex, mental health, ethical porn, STDs, discovering your sexuality, yeast infections, genital care. She talks about things that a lot of people gloss over, and that is what makes her such a gem.
It is, therefore, no surprise that her average Engagement Rate is double the average for micro influencers in the US.
Quite a significant majority of her followers are female, which makes sense since her account gained traction some years ago when she openly talked about her yeast infection (very common amongst women) and some home remedies.
Her Top Performing post this year is a picture of MM and her first girlfriend – Kellie! Apart from an abundance of Kellie content, followers can also expect Ask Me Anything Mondays and collabs with other queer influencers on MM’s page.
4 – Adam Eli (he/they) | @adameli | 67.9K Followers
Text reads: Queer people anywhere are responsible for queer people everywhere.
And that’s on Why Adam Eli Is Hard Not To Love. Adam focuses on a different facet of influencing, which is being firm about sharing messages and raising awareness. His feed might not be the most aesthetic, but that’s really because he’s always sharing important content (no time for filters here!) with lengthy captions that start and encourage conversation.
The issues he deals with most are encapsulated in his Top Performing hashtags. They include more relevant issues such as #covid_19 and #coronavirusnyc, where he addresses health, racism, and politics.
#everygayhasaninstabody is his piece on body positivity amongst gay men, #thenewqueerconscience is both the title of his book as well as a move towards actively making queer spaces, kind, friendly and warm. #marchagainstantisemitism is what it is is — a call to action for the systemic upheaval of racism towards Jews in America.
Adam has a powerful voice, so it is great to note that he has audiences from around the world, including the US (majority), the UK, Canada, Australia, Italy and more.
5 – Gabby (she/her) | @gabalexa | 17.2K Followers
Gabby is both a queer influencer and a software engineering student who’s feed is mostly made up of relatable memes and beautiful pictures of her.
She recently collaborated with Molly-Margaret (see above), which accounts for her follower growth. This month she gained 1.1K followers, pushing her average audience growth rate up to 8.61%.
She also regularly appears on podcasts and hosts events for queer folk. As a sex and body positive influencer, her Top Collaboration this year is with @sweetvibrations.
Gabby has also collaborated with Thinx which is known for their inclusive collections and period panties.
Another great thing about Gabby is her large US-based following, which makes her a good candidate for local campaigns or collaborations with smaller brands who are LGBT-centric.
6 – Henri-June Pilote (he/they) | @june.pilote | 12.6K Followers
Henri-June identifies as a non-binary trans masc individual, and is a sex blogger and LGBTQ+ educator based in Montréal. They are wonderfully open about a great number of things including surgery, transitioning, body dysphoria, STI testing, mental health, and so on.
One of their Top Performing posts is this collaboration with @period.aisle:
I love this because they address body dysphoria struggles that trans men who still get their period undergo. They talk about packers and how to use one on your period, which is a common struggle amongst trans folk.
Their Top Performing hashtags on Instagram are #trans and #topsurgery, which makes sense since they market themselves as an educational platform about trans issues. What is lovely about Henri-June is that they personalise every lesson and experience.
For US-based individuals who are keen to collaborate with them: good news! 48% of their followers are based in the US, and 23% in Canada.
They also chart a high average Engagement Rate of 6.83%.
7 – Nadi (they/them) | @nadirahmcgill | 7.0K Followers
Nadi is a black, queer, femme artist who also plays the drums 😍 Their feed is positive, aesthetic, and radiates a feel-good vibe that makes you want to scroll over and over.
Take a look at one of their Top Performing posts this year for example:
This post performed at an 18.4% Engagement Rate, which is more than 6 times the average engagement for both nano and micro influencers in the US. Impressively, it is not too far off from their usual average engagement rate, which is 16.73%. Nadi is an influencer who knows how to give the people what they want.
85% of their audience is local which is typical for a nano influencer. It is for this reason that brands who are focused on local campaigns/engagement tend to work with smaller influencers — they are better able to hit niche KPIs.
My favourite thing about Nadi is their highlights, which they use as a way to engage with their audience in a more candid, unfiltered way.
The ‘ME’ highlight, for example, contains all sorts of cute selfies of her in various places while ‘Hippie Homos’ is her dabble into natural forms of medication.
8 – Knives (they/them) | @thebrooklynbruja | 5.7K Followers
*This next influencer doesn’t name themselves in their bio, but was identified as Knives on Molly-Margaret’s Instagram.
Knives is a queer mental health advocate with Borderline Personality Disorder, who recently did a very interesting segment on Dating with BPD. As an artist, they use writing and visual art to bring awareness to mental health & LGBTQIA+ issues in simple ways.
For example, here they feature self-designed gender-affirming apparel. Based on their Top Performing and most commonly used hashtags, we can see how important certain issues are to them and how they use their platforms as a means to start important conversations.
Their audiences span the US, Canada, Australia etc. with a majority of 69% local followers.
One of my most favourite things about Knives is how they review movies that talk about mental health, whether as a subject matter or in passing. Not enough people do this!
9 – Clark Hamel (he/him) | @arm_and_hamel | 3.8K Followers
Clark and Henri-June share a similar profile as trans men who are queer educators. Clark is also open about his surgery + transition, and even has them as dates in his bio so that followers can follow along with his journey a little easier.
View this post on Instagram
hot pic for attention but SCROLL THROUGH THIS POST. i got really upset at a number of posts about gay men/queerness going around and kept thinking back to a workshop i did this weekend about how queer transmen are often left out of a lot of conversations.. so here is some of my personal knowledge and info, scattered with some personal thoughts. love us, care for us, we exist and we need to stop being ignored in queer spaces, gay spaces, sexual spaces, health spaces. all spaces. please share this and get people to start thinking about us!!!!!! xoxo clark
His Top Performing post this year is a beautiful picture of him that segues into information about how to include trans men in queer spaces — environments that they have historically been left out of. It got an 18% Engagement Rate, which is 6 times higher than the national average and more than double his own average.
Like the other nano influencers in this list (and in general), 71% of his followers are local (US-based) and he also has followers from the UK, Canada, Australia and more.
10 – Juliet (she/her) | @julietfarmer | 2.4K Followers
Last but not the least is Juliet who is a cis-femme lesbian. Here is her Top Performing post of the year which got a 23% Engagement Rate — more than 7 times higher than the national average for nano influencers.
She has got a significant female following as seen from the chart below:
A quick scroll through her Instagram account will reveal that she has a passion for photography, and she uses it to shed light on issues that are close to her heart. A fun thing to note is that she actually plays in the same band as Nadi!
If you like articles like these, check out our list of Top 5 Sustainable Fashion Influencers to follow on Instagram and Top 10 Black Beauty Influencers. We aim to spotlight as many interesting influencers as possible, that you might not come across on your own.
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