Top 10 Beauty Influencers in Italy

We hope you’ve been enjoying beauty influencer series round the world! Today, we will be looking at the top 10 beauty influencers of Italy. Let’s go!

Chiara Nasti



The Italian blogger launched her blog in 2013, sharing fashion and beauty tips. Currently, she has a local following of 76.10%. She has also written a book titled “Chiara Nasti – Diario di una fashion blogger.” She has founded her own fashion brand, plumeetheree, selling swimwear and accessories.

Her youtube channel features lifestyle tips and vlogs of her travels. She has also collaborated with beauty brands by sharing makeup tutorials and looks.

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nastylove 🔱 📸📸 @marialuisamungiello_

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Beatrice Valli



The young mother of two, Beatrice Valli, started off her career in 2014 when she appeared in a dating television show as one of the suitors to be chosen. Aspiring to become a model, Beatrice rose to fame and became a major influencer, promoting bikini lines and many beauty brands. Right now, she enjoys a local following of 75.54%.

She also does makeup collaborations with artistes like MrDanielmakeup.

Nicole Mazzocato



The Italian model and actress began her career when she competed for the title of Miss Italy. She has since developed her social media presence as a beauty influencer and earned herself a local following of 75.12%.

She has worked with multiple beauty brands as an ambassador and shared a makeup tutorials Youtube.

Chiara Biasi



With 61.67% of her followers from Italy, the popular fashion blogger focuses on Beauty and Fashion content where she shares her personal beauty styles and model shoots on her social media accounts and personal website.

She created her youtube account in 2013 to help women who were struggling to find their own personal styles. Not only does she embrace Beauty tips, she also helps women embrace the idea of being a woman. She started her own fashion swimwear line, to help women feel sexy and confident in their bodies.

She was also a fashion coach on beauty brand L’Oréal Paris Italia’s show, The Brush Contest.

Valentina Ferragni


The younger sister of fashion designer Chiara Ferragni, Valentina also has a passion for beauty and design. The communications and advertising graduate has partnered up with high end brands to design and produce her own collection of bikinis and lipsticks, and has worked with various fashion beauty brands. 40.44% of Valentina’s followers are Italians.
She frequently shares details about her collections on her instagram story highlights.

Valentina and MrDanielmakeup have also collaborated to do a makeup tutorial using Benefit cosmetics from Sephora.

Veronica Ferraro


Author of The Fashion Fruit, Veronica Ferraro focuses her content on fashion and lifestyle, with occasional beauty tips. She enjoys a local following of 34.28%. She has worked with famous brands like Louis Vuitton, Dior, Fendi, and Chanel. She is also a close friend of fashion icon, Chiara Ferragni.

She enjoys sharing beauty advise with her followers and collaborates with beauty professionals for makeup tutorials.

Erika Boldrin



Enjoying a local following of 26.92%, the fashion influencer creates her own unique looks that are relevant to everyday styles. She is the author of her blog, My Free Styles. Not only does she share her fashion inspirations, she is also very involved in beauty, and is frequently sponsored by beauty brands.

Chiara Ferragni



Famous for her work internationally, Chiara Ferragni has a local following of 18.95%. The Italian Fashion Business woman is a highly recognised influencer, known for her blog,
The Blonde Salad. The influencer has collaborated with many fashion and beauty brands, and was listed as Forbe’s most powerful fashion influencer in September 2017. She is regularly interviewed by well-known publishers for her fashion and beauty advice.

As a Lancôme ambassador, Ferragni posts selfies and videos of her makeup looks in Lancôme products. Her makeup artist, Manuele Mameli, created her wedding day look using exclusively Lancôme products. Last year, VOGUE even speculated the release of a makeup line.
She owns her own fashion line named after herself, the Chiara Ferragni Collection. She will also be conducting her first beauty masterclass on the 9th and 10th of February 2019, Beauty Bites.

Her makeup artiste, Mameli, frequently shares videos of her makeup looks on Youtube.

Mariano Di Vaio



You may think that the blogging industry is filled with women, but thats not the case for Mariano Di Vaio. He rose to fame very quickly with his blog, mdvstyle. With a local following of 17.69%, his content focuses on topics like fashion, beauty and lifestyle.

With an audience of 6 million, Mariano has worked with many well-known brands such as Levi, creating insightful content to capture his readers. He doesn’t just talk about fashion, he also creates it. He has started multiple beauty and fashion lines. He has a blogshop named after himself, a limited edition hair care collection with Hairbello, and more.

He also shares hair tutorials on Youtube.

Marie Zamboli



As one of the top influencers in Italy, Marie Zamboli enjoys a local following of 2.17% and has been setting trends all over Europe. She runs her own blog under her name and specialises in sharing beauty and fashion tips and trends.

Having worked with many sponsors, she frequently shares about them on her social media sites. She has an instagram story highlight dedicated to sharing beauty tips and looks.

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