As of May 2017, Zara is number 51 on the Forbes list with a brand value of $11.3 billion. As one of the world’s top fashion retailer and being at the forefront of fast fashion, Zara’s apparels are now becoming an essential for every wardrobe.
In fact, recently Zara has been coming up with pieces so viral that they have become an icon of its category. Last year, it was the blue and white printed jacket that was literally seen everywhere in London so much so that fans created an account just to feature people wearing it – “That Coat“.
For this year, Zara is back again with its pearl studded boots that got everyone talking about it on Instagram! With its high fashion look at pocket friendly price of 89.99 GBP, it is not surprising that it has became an instant hit among many – including fashion bloggers.
With a staggering 22.7 million followers on Instagram, the majority of them are millennials aged 18 to 35 (> 50%). While Zara originates from Spain, Zara’s followers base is well diverse from all over the world. Its top countries are United States (8.29%), Brazil (7.66%) and Italy (6.85%) – statistics from Popular Chips.
Also, we discovered some of Zara’s top followers on Instagram which includes both brand account and of course, fashion influencers.
ABOUT THE BOOTS
With a little help from Popular Chips’ platform social listening tool, we were able to identify all the posts with the hashtag #ZaraBoots and here we consolidate some of them who rocked the boots!
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