What Is #StopHateForProfit?
We, along with @NAACP @ColorOfChange @ADL @CommonSense & @freepress, are asking advertisers to stand against hate, disinformation & incitement to violence by taking July off of their ad spend on Facebook.— Sleeping Giants (@slpng_giants) June 18, 2020
Would appreciate your support.#StopHateforProfithttps://t.co/VqZCgmzHlf
The #StopHateForProfit movement comes after a series of Zuckerberg’s decisions not to regulate hate speech, white supremacy, and fact checks from politician’s posts.
This July, every major company will have to decide:— Sacha Baron Cohen (@SachaBaronCohen) June 17, 2020
Advertise on Facebook and help Mark Zuckerberg profit off hate, racism & bigotry?
Or take a stand for decency, equality & democracy?#StopHateForProfit
Thank you @NAACP @ADL @Colorofchange and othershttps://t.co/NuSrc5tOBl
Many Facebook employees have either protested or left the company when Zuckerberg did not condemn and or instate warning alerts and fact checker sign on the (1) racially charged:
and (3) violent tweets:
by Trump and other alt-right figures like Twitter has done.
The #StopHateForProfit movement is uniting MNCs in the fight against the erosion of democracy.
I don't know what to do, but I know doing nothing is not acceptable. I'm a FB employee that completely disagrees with Mark's decision to do nothing about Trump's recent posts, which clearly incite violence. I'm not alone inside of FB. There isn't a neutral position on racism.— Stirman (@stirman) May 30, 2020
The money invested by companies into Facebook is currently supporting misinformation in political advertisements and campaigns of hate and violence. In addition to this, the companies’ ads have appeared next to Facebook posts made by groups of violent white supremacists and neo-nazis.
Brands That Have Joined The Movement
Many high profile brands have since joined this initiative, pulling all ads from Facebook for the entire month of July. with immediate effect.
Here are a list of brands that have joined the #StopHateForProfit movement thus far:
1 – The North Face
2 – Patagonia
Patagonia is proud to join the Stop Hate for Profit campaign. We will pull all ads on Facebook and Instagram, effective immediately, through at least the end of July, pending meaningful action from the social media giant.— Patagonia (@patagonia) June 21, 2020
3 – REI
4 – Upwork
5 – Atlas Pet Company
Atlas Pet Company is proud to follow @patagonia‘s lead and pull all ads from @Facebook and @Instagram until they stop spreading misinformation and propaganda. #StopHateForProfit https://t.co/Wgs50017ws— Atlas Pet Company (@atlaspetco) June 22, 2020
6 – Higher Ring
HigherRing joins @Northface halting all U.S. paid advertising with Facebook “until stricter policies are put in place to stop racist, violent or hateful content and misinformation from circulating on the platform." #StopHateForProfit #Bcorp #WeTheChange https://t.co/KbkTZwi3pM— HigherRing (@HigherRing) June 21, 2020
7 – The Ocean Registry
8 – Equal Entrance
Well done @thenorthface!— Equal Entrance (@EqualEntrance) June 19, 2020
We at Equal Entrance stopped all Facebook advertising last month. We will not participate in hate. We know our customers will support us for doing the right thing. https://t.co/9VP9yF1TFA#StopHateForProfit#ClaimYourSpace https://t.co/AKJuHrxXrx
9 – Mordd Indy-Media
I may have only spent around $1,000 on FB ads over a 4 year period, both business and activist related, but I'm in for this, I will likely even do it for longer than just July also. #StopHateForProfit https://t.co/pCzsawiQRb— Mordd IndyMedia (@Mordd_IndyMedia) June 20, 2020
Your silence will not protect you.Audre Lorde
It is everyone’s responsibility to stop the spread of hate, racism, and violence in the world. It is even more important for those of us who have privilege to put pressure on the powers that be.