A Breakdown Of The #StopHateForProfit Movement

What Is #StopHateForProfit?

Last Thursday, @NAACP, @ADL, @ColorofChange, @CommonSense, and @freepress put forth the #StopHateForProfit movement to ask advertisers to take the month of July off spending on Facebook. 

The #StopHateForProfit movement comes after a series of Zuckerberg’s decisions not to regulate hate speech, white supremacy, and fact checks from politician’s posts. 

Many Facebook employees have either protested or left the company when Zuckerberg did not condemn and or instate warning alerts and fact checker sign on the (1) racially charged:

(2) misinformed: 

and  (3) violent tweets:

by Trump and other alt-right figures like Twitter has done.

The #StopHateForProfit movement is uniting MNCs in the fight against the erosion of democracy.

The money invested by companies into Facebook is currently supporting misinformation in political advertisements and campaigns of hate and violence. In addition to this, the companies’ ads have appeared next to Facebook posts made by groups of violent white supremacists and neo-nazis.

Brands That Have Joined The Movement  

Many high profile brands have since joined this initiative, pulling all ads from Facebook for the entire month of July.  with immediate effect. 

Here are a list of brands that have joined the #StopHateForProfit movement thus far:

1 – The North Face

2 – Patagonia 

3 – REI

4 – Upwork

5 – Atlas Pet Company 

6 – Higher Ring

7 – The Ocean Registry 

8 – Equal Entrance 

9 – Mordd Indy-Media

Your silence will not protect you.

Audre Lorde

It is everyone’s responsibility to stop the spread of hate, racism, and violence in the world. It is even more important for those of us who have privilege to put pressure on the powers that be.

Written by Deesha Menon

Influencer Marketing at Popular Chips. Interested in social issues, narratives, books, social media, and machine learning.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.