Since it aired in 2016, Insecure has received immense critical acclaim. It was selected as one of the Top 10 Television Programs of the Year by the American Film Institute and continues to both inspire and impress international audiences. The series is co-created by Issa Rae (who also stars in it and has an acclaimed web series called Awkward Black Girl) and Larry Wilmore.
Insecure is the portrayal of one black girl going through life in her late twenties and audiences were glad when the show was renewed for a 5th season. While many vibrant characters grace the screens of Insecure, we are introducing the 9 main characters and their Instagram activity in this article.
1 – Issa Dee — Issa Rae | 2.7M Followers
Issa is one of Insecure’s main characters and the plot revolves largely around her friendship with Molly (played by Yvonne Orji).
Insecure is also based loosely on Awkward Black Girl, which is Rae’s web series.
Her audience has witnessed steady upward growth over the last two months, with a 95.2K increase in May and a 50K increase just this month. Needless to say, she has recently been using her platform to speak up and show up for her community, with campaigns and petitions to end police brutality.
2 – Tiffany DuBois — Amanda Seales | 1.5M Followers
Seales plays Tiffany, a mutual friend who suffers from postpartum depression (a condition rarely shown by the media despite being immensely common in mothers). The narrative does justice to the way in which black women navigate motherhood and depression, and for that we are grateful.
Her Top-Performing Post this year is this IG TV video, which is a must watch:
In fact, she posts up regular IG TV videos under the hashtag #igstorygems (because that’s really what they are), and it is also one of her top-performing hashtags.
3 – Molly Carter — Yvonne Orji | 875K Followers
Apart from starring in Insecure, Orji is also the creator of another important show: FirstGen, which is a Nigerian-American story.
That probably explains why she has a significant Nigerian following. Her Top-Performing post this year is a selfie featuring the women of Insecure:
It performed at a 13% Engagement Rate, which is more than double her average and 5 times the industry average.
4 – Nathan Campbell — Kendrick Sampson | 780K Followers
Apart from playing Nathan on Insecure, Kendrick is also the founder of BUILD POWER (known as @BLDPWR), which engages with athletes and celebrities to use their platforms for social change, advancement, and the dismantling of systemic oppression.
He was one of the individuals featured on Selena Gomez’s Instagram page, when she did a series of takeovers by black creators to better raise awareness about #BLM. Kendrick is a political person and we love him for it — take a look at his hashtags for an idea of the sort of content he shares.
5 – Martin “Lawrence” Walker — Jay Ellis | 713K Followers
Jay Ellis plays Lawrence, Issa’s on-screen partner with whom she is having trouble. Off-screen, however, he seems to be a fun-loving guy who is sponsored by hard liquor companies to make quarantine cocktails.
His top 2 performing hashtags involve Insecure and #BLM.
6 – Kelli Prenny — Natasha Rothwell | 172K Followers
Most of Natasha’s Top-Performing posts are tweets that spit hard facts about systemic oppression and racism in America. For example:
This post got a 16.7% Engagement Rate, which is more than 5 times her personal and industry average. She also has quite a young audience, which makes her voice all the more important.
7 – Andrew — Alexander Hodge | 92.7K Followers
Andrew is a key character when the break in Issa and Molly’s friendship unfolds. Hodge is actually born to an Australian father and Singaporean-Chinese mother! His role on Insecure is his first serious gig.
Alexander’s audience grew very quickly in May, and his average audience growth rate is currently 32.62% — the highest in this list. He also has a 20% Engagement Rate on average, which is very high, even for a breakout actor.
8 – Daniel King — Y’lan Noel | 38.2K Followers
Last but not least is Daniel, played by Y’lan Noel, who appeared most in Seasons 2 & 3.
He has a small but aesthetic feed, seeing as he does a lot of photoshoots and modelling. Unsurprisingly, the majority of his followers are female.
Black Lives Matter. There are many, many ways to pledge your support to the movement as a whole as well as undo institutional and structural racism in our societies. Now is not the time to remain silent.
If you’re interested in doing more than supporting black-owned businesses and amplifying the voices and work of black creators, visit this link curated by Indya Moore: https://linktr.ee/Indyamoore which contains educational resources, bail funds, organisations to donate to, and ways to rebuild black businesses.
Other articles we have covered on the topic of black excellence include:
- 10 Black-Owned Beauty Brands To Support
- 10 Black-Owned Fashion Brands To Support
- Top 10 Black Beauty Influencers
- 4 Inspirational Black Influencers on Film and Instagram
- Pat McGrath Skin Fetish
- The Insta-brand Beauty Bakerie
- Juvia’s Place: From $2,000 To A Multimillion-Dollar Instagram Makeup Brand
- The Breakout Stars of ‘When They See Us’ on Instagram
- FENTY: The Disruptive Brand
- Homecoming #Beychella: The Pinnacle of Coachella Music History
- The Cast of Queen Sono on Netflix
- The Cast of Black-ish on Instagram