Almost everyone we know has an Instagram account, and we’re all given the same tools (or so it seems) to make our profile as attractive as possible. As a brand or an influencer, having a pretty profile is important but not the sole, or most, important thing. People look to your profiles for information, inspiration, news and such, so it is important to have a profile that is also cohesive and easy to access. In this article we address a new Instagram feature + 5 more ways to optimize your Instagram page, from Stories, to Bio, to feed.
1 – Shoppable IG-Stories
Less than a month ago, Instagram launched shoppable posts, which natively integrated products and Instagram posts. This was huge, because users and consumers no longer had to leave the app to purchase and own something on their feed.
Admittedly, we don’t always see every single post that appears on our feed because the Instagram algorithm bumps certain posts depending on how often we interact with respective accounts. Insta-Stories, on the other hand, have a high click-through rate by nature of their speed and accessibility.
The shoppable stickers are similar to the ones already available on posts which allow businesses to tag physical products from their inventory. As a brand, you want your products to be everywhere: as a skincare brand, you want your products to be the first thing a consumer thinks of when they need a new toner or moisturizer. At the same time, you also want them to be readily available. Combining the omnipresence of IG stories and the instant gratification behind the shoppable stickers allows you both.
2 – Create covers for your Insta-Story Highlights
Did you know that you can add a cover for your Insta-Story highlight from your camera roll? Most of our highlights look like this on our page:
But they can actually look like this:
The icons give the highlight reel a cleaner finish, and you can also use icons that relate specifically to the topic of the particular highlight. Using CAPS for the title is also attention grabbing and easier to read — it forces the letters into a same height x width situation which adds to the clean and uniformed aesthetic.
How do I do this?
Step 1: Press and hold on your desired highlight icon and click ‘Edit Highlight’
Step 2: Click ‘Edit Cover’
Step 3: Click on the ‘gallery’ icon at the bottom of the screen and choose an image from your camera roll.
3 – Use Lnk.Bio
The Instagram app only allows one link in any given account bio, but there are ways to optimize this. Lnk.Bio gives you the option of having multiple links in a single URL which can then redirect your followers to various platforms.
These links are also tracked, which means that as an influencer or brand, you are privy to how many users were referred to the respective external links from Instagram. To give you an idea, here is what Fenty CORP’s Lnk.Bio looks like:
Users click on the featured image of their choice to be redirected to the respective external platforms. Not only does this circumvent the problem of only having one link, it also makes the account more cohesive because users are able to derive a multi-faceted experience from just a single page.
4 – Include Special Characters in your Bio
Formatting your Instagram Bio gives it character (pun very intended), and there are ways to do this without being restricted to the emoji keyboard. Third party sites like Sprezz help you to transform regular text into f͓̽u͓̽n͓̽k͓̽y͓̽ t͓̽e͓̽x͓̽t͓̽ and also download symbols that are not readily available on iOS.
For example, none of the characters highlighted here are available on the regular/emoji keyboards. While @hamelpatel_ has chosen to go for an understated take on the special characters, you can go as wild as you wish. But remember it isn’t 2005 and minimalism is now key.
5 – Place relevant #Hashtags in your Bio
Placing hashtags that are relevant to your brand, campaigns, or general concerns is useful because people can simply access all the public posts (yours or otherwise) that also address these topics with just one click. Using the hashtag in a caption is not enough because it requires people to either have seen or clicked on the post to know about the trending hashtag.
Clicking on #ladkipower, for example, redirects a user to all the posts — in this case fashion-related — which are a part of this brand. It is a simple change, but it makes a lot of difference in terms of collating and optimizing content.
6 – Upload Multi-Grid Images
A multi-grid image is exactly what it sounds like — an image that requires multiple posts in order to make sense. Each post on its own is somewhat like a jigsaw and is very effective in terms of counting down to the launch of a product or just piquing curiosity in general.
There are two ways to do this: The first is to use multiple squares to constitute a single image.
In this example, the account has used a 1×3 grid aesthetic, but you can go up to as big as you like.
The second is to have each image in a square of its own, but when looked at collectively, they contribute to an aesthetic. A popular example is what Game of Thrones has recently done with their Instagram feed. If you are a GoT fan, you’ll know what this means and even if you aren’t, this is really great to look at.
Making these changes to your Instagram account can really go a long way in terms of ensuring that your page is performing at its peak. The goal is to capture and keep attention, become a landing or go-to page for information, goods, and/or services, as well as remain captivating and relevant. Take some time to spruce up your account — you won’t regret it.