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However, despite the effectiveness of influencer marketing, there are also disadvantages of using influencer marketing that we have to consider!
1. Picking the wrong influencer
Picking the right influencer is very important. Imagine picking an influencer that has no brand affinity to you. Not only will you have wasted costs, you might affect the brand image of your brand!
One example is the case by Volvo and Chriselle Lim. There was a mismatch of brand and influencer affinity, when Chriselle Lim’s photos were clearly staged and arranged to put Volvo in a good light, but was not the style of Chriselle’s photos as they focused too much on Volvo’s product image. This could hence lead to a bad impression in the eyes of the public.
Additionally, you might be prone to “fake reach” when you unintentionally hire influencers who inflate their follower count to seem more credible. In this case, only much less audience can be reached out to if you use that influencer.
This is why you should use Popular Chips Platform to find the best influencer for your influencer marketing campaigns!
2. Liability of brand loyalty
Brand loyalty will be affected the moment influencers “change” brands. Some followers gain interest in a brand due to their interest in the influencer. Hence, when the influencers switch to promoting for another brand, it might draw the customers of the brand away to another product too. This would affect the loyalty of the brand and it will also lose its sales.
Overall, picking the right influencer is very important- but fret not, popular chips is here to help you out! We provide in depth analysis that can help you greatly in picking an influencer-but those are only exclusive to our clients. Before picking an influencer, why not use popular chips’ platform to help you in deciding?