Pride Month: The month where the LGBTQ+ community celebrate their impact to the World, where rainbow coloured flags resembling the diversity of the community are flown on streets and even on window panes.
🏳️🌈 Brief History
In June of 1969, amidst the discrimination, lack of human rights for the LGBTQ+ community and a police raid on the Stonewall Inn (in Greenwich, a ‘gay village’ in Manhattan), the LGBTQ+ community broke into a riot. The first ever Pride March happened on June 28th, to protest against the unfair actions of the police as well as to urge the world to give the LGBTQ+ community the basic rights and respect they deserve.
Since then, there have been major advancements to the openness to the LGBTQ+ community and Pride Month is celebrated in June of every year to commemorate the Stonewall Riots.
🏳️🌈 Why Is It So Big This Year?
While Pride Month has been celebrated for years internationally, this year’s Pride Month is ‘Stonewall 50’, for the 50th commemoration of this event.
Stonewall 50 – WorldPride NYC 2019 in New York will see many events in June, including art exhibitions, music, food, fashion shows and of course, the biggest Pride March yet on the 30th June, which is expecting at least 4 million people in Manhattan only.
WorldPride NYC is already collaborating with I LOVE NY ( Subdivision owned by the New York Department of Economic Development) to help make these events statewide, with welcome centres opened to all.
🏳️🌈 The Community
What is a celebration without the main characters that form the essence of this event? Here are a few notable people from the LGBTQ+ community who embody the pride of being themselves and debunking conventions about the LGBTQ+ community:
1. Todrick Hall
Gaining prominence on the 9th season of American Idol, Todrick Hall is a successful singer-songwriter, choreographer, director and YouTuber. However, what makes Todrick so amazing is that this queen is unapologetically themselves.
In celebration of Pride Month, he recently posted a video on YouTube that has already got over 3 million views within a week:
Being a mother, Kehlani destroyed the notion that queer women cannot be mothers. She regularly posts pictures of her beautiful baby daughter on Instagram and even shares about her hardship and misunderstanding about being queer in public in hopes of trying to let people know more about the LGBTQ+ community:
3. Louis Pisano
A writer on topics including Racism, Diversity, Pop Culture and Fashion, Louis is a premier account to follow to know more about what is happening at the frontline of the influencer industry with interesting exposé. Despite not posting on the Instagram feed regularly, when the influencer does post, it’s sure to be on point with the latest fashion statements. Louis actively and daily uses Insta Stories to narrate the world with witty and funny remarks about Pop culture, and how hard living as an LGBTQ+ black person in a white Europe is.
4. Bretman Rock
The face of Gaytimes: Pride Month Edition, Bretman Rock is a make-up artist, entrepreneur, YouTuber, and the “baddest” we got. He has collaborated with Colourpop and Morphe and brought out all our inner divas. He has given much confidence to many and is nothing short of being a respected figure in the LGBTQ+ community.
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In an age of algorithms, fake followers and more influencer drama than you can wave an endorsed beauty wand at, Bretman Rock brings refreshing authenticity to the realms of social media. Rising to viral fame as a teenager, Bretman’s millions of fans have come to expect far more than beauty and makeup tips, with his unique personality and message of ‘living your damn truth’ captivating his global audience. We spoke with Bretman about growing up on Instagram, the capital D Drama of the beauty industry, and why Pride is so important to him. SUMMER OF PRIDE Photography: @jasperegan Words: @willahbennett Creative: @umarsarwarx Fashion: @kaitlynvitug Hair & Makeup: @alexandraafrench Retouching: @anisacleaver Production: @eli.raskin Lighting: @notgenevieveandrews Fashion Assistant: @chlslzn Location: @the_box_house with thanks to Matt Wayne & Kat Fedosova AVAILABLE WORLDWIDE. Subscribe now via our bio link!
🏳️🌈 Celebrities Celebrating
There are many celebrities who, though not from the LGBTQ+ community, openly show their support and use their huge following to spread awareness for the LGBTQ+ community including:
1. Taylor Swift & Brendon Urie
At the Wango Tango 2019 on 1st June, @TaylorSwift was in full-on rainbow while Brandon was more explicit, wearing a shirt that said ‘100% Love, 100% Equality, 100% Loud, 100% Proud, 100% Together, 100% Me’.
Taylor’s best performing posts have an average of 2.35 million. With over 1 million likes within the first 13 hours of her post already, this LGBTQ+ dedication is likely to be one of the most popular posts Taylor will have this month. To top it off, she has even written a letter to Senator Lamar Alexander, showing her dedication to help the LGBTQ+ community.
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🌈HAPPY PRIDE MONTH!!!🌈 While we have so much to celebrate, we also have a great distance to go before everyone in this country is truly treated equally. In excellent recent news, the House has passed the Equality Act, which would protect LGBTQ people from discrimination in their places of work, homes, schools, and other public accommodations. The next step is that the bill will go before the Senate. I’ve decided to kick off Pride Month by writing a letter to one of my senators to explain how strongly I feel that the Equality Act should be passed. I urge you to write to your senators too. I’ll be looking for your letters by searching the hashtag #lettertomysenator. While there’s no information yet as to when the Equality Act will go before the Senate for a vote, we do know this: Politicians need votes to stay in office. Votes come from the people. Pressure from massive amounts of people is a major way to push politicians towards positive change. That’s why I’ve created a petition at change.org to urge the Senate to support the Equality Act. Our country’s lack of protection for its own citizens ensures that LGBTQ people must live in fear that their lives could be turned upside down by an employer or landlord who is homophobic or transphobic. The fact that, legally, some people are completely at the mercy of the hatred and bigotry of others is disgusting and unacceptable. Let’s show our pride by demanding that, on a national level, our laws truly treat all of our citizens equally. 🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈 Click the link in my bio to sign the petition for Senate support of the Equality Act.
The post encapsulated the caption:’This month we pay tribute to the accounts supporting the LGBTQ+ community – those young and old, their families and friends, accounts that reflect on the past and are hopeful for a deservedly more inclusive future’, showing the heartfelt support the influential house of Sussex have in light of Pride Month.
Despite being a day old only, this post has received more likes than any other posts in the last 2 weeks. It also has about 4 times the comments of the next best post in the last 2 weeks, of 8,219 comments. This post has basically engaged about 8000 people in the past day, which is really good, especially from just a pictorial post.
3. Katy Perry
Despite allegations of being homophobic, Katy Perry has proved the crowd wrong again by putting out this picture yesterday captioned:’💜💙💚💛🧡❤️ Happy Pride Month, my angels! Let us never stop lifting each other up. I see you, and I love you ❤️🧡💛💚💙💜’, garnering nearly a million likes in 24 hours.
In all, celebrities both outside and inside the LGBTQ+ community are starting to show their support this month and people are generally liking what they have put out very much.
🏳️🌈 Brands x Pride Month
People are not the only ones celebrating this huge event, even brands are getting themselves ready for this festive month! While we know that some brands pull out their rainbow flag in the linear goal of profiting and riding on the sudden surge in interest and brand awareness, there are also many brands who do it in genuine support for the LGBTQ+ community. Here are just a few:
Featuring models from the LGBTQ+ community like DJ Venus X, drag queen Flawless Shade and pro soccer player Taylor Smith, Adidas is working with ‘The Trevor Project’ which is the biggest non-profit suicide hotline tailored for the LGBTQ+ community. Adidas is donating $250,000 to the project as well as offering a complete ‘Love Unites’ apparel line including their Ozweego, Temple Run and Continental 80 shoe models, tracksuits, hats, socks, shirts and bags, all with the rainbow coloured iconic Adidas trefoil.
While the line has yet to drop, people are already talking about the line. I took a look at one of the models, nano influencer @flawless.shade on Instagram:
As you can see, the post with Adidas is the best overall picture in the last 3 months, with the highest engagement rates of 6.5%, which is 2 times higher than his usual engagement of 3.64%.
IKEA is known for its simple yet functional Swedish furniture. However, for this year’s Pride Month, they are releasing a limited edition rainbow bag in place of their usual blue KVANTING bag, in line with their Human Rights Campaign. All proceeds from the bag sales will also go to the HRC’s educational program for LGBTQ+ youths and families.
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At IKEA, we believe that equality is a fundamental human right and that all homes are created equal. To celebrate #Pride we’re offering a limited-edition of our KVANTING bag, in-store only. All proceeds go to @humanrightscampaign programs that support LGBT+ youth and families. Happy Pride 2019! KVANTING Shopping bag, $3.99
Posted just a day ago, this bag already has 30k likes and is @ikeausa’s most liked and commented post in the last 3 months. The comments also say that the $4 bag is sold out extremely quickly, showing that many support their cause.
Lifestyle and shaving brand @harrys will also be releasing a limited edition iridescent ‘Shave with Pride’ set, including this beautiful shaver along with a bottle of shaving gel and extra razors. What’s more, they are donating all proceeds from this set to ‘The Trevor Project’ in the USA and ‘AKT charity‘, which is an English voluntary organisation helping people from the LGBTQ+ community who are staying in hostile environment/housing crisis.
So far, @harrys posted 3 pictures for their Pride Month campaign, including a post showing how people from the LGBTQ+ community also use shavers like everyone else. All 3 posts subsequently made it to the top posts for the current quarter of 2019, with 2 in the top 2 places.
There are so many other brands including Disney’s rainbow line and Anatasia Beverly Hills’ collaboration with drag queen Alyssa Edwards called ABHxAlyssaEdwards that are helping to raise awareness for this community. All I can say is that I cannot wait to see how their campaigns aid in building LGBTQ+ awareness and at the same time, awareness to their own brand.
Most of all, I am excited to see how the coming events, including the headliner event on June 30th, will impact social media and marketers who wish to make use of the powerful attention (millions worldwide) of Pride Month.
Stay tuned to see the analysis of brands during pride month and other influencers you should look out for during this month!