It is now possible to see how your sponsored post has performed in comparison to the average of your influencers’ other sponsored posts.
This metric is automatically available whenever you create a live report. To view it, simply go to the live report you have created and scroll down until you see the ‘Content Performance’ header.
As per usual, the light grey bar represents the influencer’s average while the multi-colored bar represents the number of interactions you received for your sponsored post. The dark grey bar in the middle that has just been added represents the number of interactions your influencers receive on average for their sponsored posts.
This allows you to see how your sponsored posts are performing in comparison to sponsored posts made by other brands.