It is now possible to do social listening via keywords instead of hashtags, accounts or places.
To create a social listener via keyword, follow the steps below:
- Go to ‘Listen‘.
- Click ‘Create’ in the black bar located at the top of the page.
- Locate under the ‘Add Listener’ heading.
- Click ‘Keyword’.
- Populate the field according to the instructions given.
- Click ‘Create’.
While tracking using any of the previous methods gives all relevant results (including very small accounts), tracking via keyword will ensure that the influencers who appear have a minimum of 10000 followers. In addition, tracking by keywords will ensure that the result appears even if the influencer has not hashtagged the word in their post.
You may enter more than one keyword at a time. However, do note that each keyword you enter expands the limits of the types of posts that will appear. For an example, if you enter the keywords “lipstick” and “lip balm”, all posts that contain the words “lipstick” as well as all posts that contain the word “lip balm” made by influencers with more than 10000 followers will be aggregated. In other words, if there are 100 separate posts containing the word “lipstick” and 100 separate posts containing the word “lip balm”, your result will contain 200 posts.