NEW: Sentiment Analysis on Weibo

The Sentiment Analysis function is now available for Weibo. Here are the steps you need to take to create a Sentiment Analysis report on certain posts.

Step 1: Click on the Reports tab followed by ‘Create Report’. You will see a prompt to enter the URL for the post you would like to analyse.

Step 2: Enter the Weibo Post URL and click ‘create’ to generate the report.

Step 3: Access the completed report, and download the relevant data.

Once the report has finished generating, it will appear under ‘My Reports’. Upon clicking it, you will find the Sentiment Distribution as well as the Top Positive and Negative comments.

This is an example of an analysis conducted on a Fenty Beauty post. The chart can be exported in an image or an Excel file.

If you have any questions about this new feature, feel free to drop us a message on the Popular Chips chatroom or email us at

Written by Deesha Menon

Influencer Marketing at Popular Chips. Interested in social issues, narratives, books, social media, and machine learning.

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