New Instagram Update: Challenge Stickers

Instagram has rolled out a new feature that allows users to embark on challenges with their friends, all from a single sticker. The #CHALLENGE sticker (3rd from the top in this screenshot) can be added to any IG Story. 

You can search for challenges on the sticker e.g. Yoga Challenge and tag your friends so that they can repost and try it out for themselves. 

This comes at a good time especially since a lot of people are quarantined at home. From TikTok to Instagram, people are embarking on various challenges both for personal growth and to raise awareness/money for organisations targeted at COVID-19 aid. 

Here is what it looks like when you get tagged in a challenge:

Users who click on the sticker can choose to take part in the challenge or be redirected to the hashtag, which archives all the posts that were tagged #yogachallenge. 

In the #yogachallenge example, 7.7M posts containing the hashtag have been published, and users taking part in the challenge can take inspiration from this page. 

You no longer have to wait to be nominated for a challenge — start one yourself! And make sure to tag as many people as you know 🏆

Written by Deesha Menon

Influencer Marketing at Popular Chips. Interested in social issues, narratives, books, social media, and machine learning.

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