While IG Stories metrics are not available to any third parties, they are becoming more and more important to check the performance of Influencer Marketing campaigns.
Influencers have access to IG Stories metrics such as Impressions, Reach and Views (for Video IG Stories) and many brands already ask such reports at the end of the campaign.
Starting today, we make it easier for Popular Chips users to include such metrics in their Campaign (Live) reports.
In the Stories, tab, you can quickly click on the “Edit” (pencil) icon to add Reach, Impressions and Views, as shown below.
A form will appear with the possibility to add the 3 metrics all together.
Once you enter the metrics in the system, you can visualise them immediately in the report.
Good reasons to start using this immediately:
- Keep a record of all the IG Stories’ performances for your campaigns in a centralised place
- Build your own benchmark on Reach Rate, Impression Rate and View Rate, based on your own IG stories results
Questions? Get in touch at firstname.lastname@example.org