Must Have: 6 Influencer Marketing Tools for Your Brand

Social media marketing is more than just posting a tweet about the launch of a new product. Like commercial marketing, heavy analysis and research should be done to ensure that your strategies are effective. One strategy that has stolen the spotlight recently is influencer marketing. This year, most marketing managers are increasing their budgets on influencer marketing due to its success in improving brand awareness and overcoming the ad-blocks (say goodbye to pesky digital ads). However, many go about this without the right tools and action plan. For example, brands invest blindly in influencers without considering the important metrics of the audience and the magnitude of their ‘influence’ which are important in optimizing investments.

Here, I’ve listed 6 complimenting tools which will take your social media and influencer marketing strategies to greater heights.


1. Klout

  • Tracks your brand’s influence
  • Done through analyzing your brand’s social activities
  • Klout grades your overall online influence based on your relative level of engagement with your followers
  • Helps you to develop marketing strategies based on your score over time


2. Hootsuite

  • Manages all your social profiles and filters effective social media content
  • Shows you how well your social content is performing
  • Tracks your brand’s messages and mentions and improves your reputation on social media


3. Popular Chips

  • Helps you decide which influencer to engage and what to post
  • Covers the exhaustive range of Instagram and Youtube accounts
  • Gives the age, gender, and country demographic of their followers
  • Identifies percentage of inactive followers and bots
  • Measures the level of engagement with audience through their likes and comments
  • Tracks their top posts, videos and best times to post them for your next campaign
  • Identifies the hashtags and other brand mentions popular with that influencer


4. Ninja Outreach

  • Once you’ve chosen who engage, use Ninja Outreach which allows you to choose from thousands of influencers instantly
  • Done through social and SEO insights
  • Finds and recruits the most engaging users from Facebook, Twitter, and Instagram


5. Mustr

  • After getting the right list of influencers, build your relationships through Mustr
  • It effectively manages and organizes your network of journalists, bloggers, and influencers


6. Lnk.Bio

  • Beefs up your social media presence
  • It allows you to put up multiple channels/ links on your Instagram biography
  • Has a beautiful and user-friendly interface
  • Tracks the traffic of the links
  • Has a customizable URL


Written by Terri Tan

I am a quirky individual currently working with influencer marketing analytics startup, Popular Chips. I love writing about sassy and trendy topics, especially those related to marketing. Hit me up if you have any queries~

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