#MeToo: How social media backs India’s rally against sexual harassment

If you have been on social media recently, you will be familiar with the hashtag #MeToo. The hashtag actually began back in 2006 by an African-American civil rights activist Tarana J. Burke. Tarana started the #MeToo movement in hopes to raise awareness for sexual harassments against women.


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A post shared by Tarana J. Burke (@taranajaneen) on

In 2017, American actress Alyssa Milano took to her socials, asking women who had experienced sexual harassments during the course of their life to reply to her with “me too”. This has helped the hashtag to gained traction around the world.


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A post shared by Alyssa Milano (@milano_alyssa) on

Just recently, the #MeToo hashtag took a fleet in India’s Bollywood scene when ex-Bollywood actress Tanushree Dutta came forward and spoke about her experience with sexual harassment and why she left Bollywood.

After her, many established personalities from different walks of life in India began to share their horror stories online using the hashtag #MeToo. A-list Bollywood actresses and prominent personals in the media industry have also come forward with their #MeToo stories, shaking Bollywood to the core.

Screenshot taken from the PopularChips platform

On 17th October alone, the hashtag #MeToo has been used in 3.2K Instagram posts and these posts gained 18Million potential accumulated impression (Audience). With such high social media reach, the movement has definitely generated positive and negative impacts for the victims in India. Majority of the accused have been fired or resigned from their jobs. For the most part, famous accused individuals were detested for their actions from their fans and the public at large. Similarly, accusers have also been the target of countersuits from the accused, even as they often have social support and added coverage from the media

One of the #MeToo survivals in India took to social media and posted a song about the movement.

For too long, the issue of sexual harassment has been a topic ignored by masses in India. #MeToo is acting like a channel for the oppressed to finally voice out their traumatic experiences. It should not continue to be the reality for them or any women around the world.

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