New Instagram Update: You Can Now Reply To Stories & DMs with GIFS

Sometimes, GIFs are just better than words. They convey meaning in such a perfectly nuanced way, and let’s be honest: is there any better way to bond with someone than through shared meaning created by Internet culture? 

Behold, a new Instagram update.


Instagram now allows users to respond to stories with GIFs (in addition to the ‘Quick Reactions), or use a GIF in DMs.  

While the old keyboard looked like this: 

The new keyboard now contains a GIF option on the far right. 

This will allow you to search for relevant GIFs based on keywords, or titles if you know them, and send them to anyone in response to their IG story. 

The same option is available on the DM page. Simply click on the sticker option:

And then click on the GIF tab to search for relevant GIFs via keyword and scroll through the available options that are already within Instagram’s GIPHY database. 

In celebration of the GIF, here are some ‘Did You Know’ fun facts. 

  1. The GIF was invented in 1987 by an engineer named Steve Wilhite, who at the time worked for the internet service provider Compuserve.
  2. That makes the GIF 33 years old this year, predating the Internet!
  3. GIFs were predominantly the 90s as ‘under construction’ animations for websites. 
  4. The Dancing Baby is one of GIFs earliest hits.
  5. JLo’s green Versace dress at the 2000s Grammys was so widely searched on Google that the GIF created in its wake became one of Internet’s first viral memes. 

Happy GIFing! 


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Written by Deesha Menon

Influencer Marketing at Popular Chips. Interested in social issues, narratives, books, social media, and machine learning.

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