Instagram highlights of #NYFW

Fashion weeks have always been the highlight of the fashion industry each year. There are 4 major Fashion weeks in a year, New York fashion week, London fashion week, Milan fashion week and Paris fashion week. Side note, China had their own fashion week recently in Shanghai. The New York fashion week is a highly raved event filled with influencers, models and celebrities. The hashtag #NYFW has been trending for the whole week. Since most of us cannot be there physically to watch all the fancy runway shows, let us view it from Instagram’s perspective instead.

The top sponsored post during the NYFW was by Barbara Palvin (8.9M followers) where she posted about Hugo Boss. As you know, models are no longer just models nowadays. They often take up the role of a social media influencer and fashion brands love them.


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A post shared by Barbara Palvin (@realbarbarapalvin) on

This year’s NYFW is not just about fashion and designer clothing. Olay had their fair share of the fashion week too by producing a runway show for the #faceanything campaign. 18 Influencers were striking their poses without any makeup on Olay’s very own runway.

Nabela Noor (1M Followers)

Christen Dominique (1.4M followers)

Jackie Aina (1M followers)

In this year’s NYFW, diversity was celebrated like never before with models of colour taking centre stage in most shows. Pyer Moss even had a full cast of dark-skinned models.

Fashion Week is never just about clothes and looking good. Like what Gianni Versace said, “Don’t be into trends. Don’t make fashion own you, but you decide what you are, what you want to express by the way you dress and the way to live.”

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