Inside Chiara Ferragni’s #Sponsored Wedding

A wedding can be expensive, but one of the perks of being an influencer is that you can cut out the cost by getting brands to sponsor your wedding. Chiara Ferragni, an Italian fashion influencer, got sponsored by an airline company and luxury brands for her wedding day.

Chiara Ferragni, who started her blog The Blonde Salad in 2009, has a massive follower of 15 million on Instagram. On September 1st, 2018, she gets married to Fedez, an Italian rapper with 6 million Instagram followers. Some of the guests that were invited to their wedding are influencers as well. With such a golden opportunity for publicity, brands flocked their way to sponsor her wedding.

 

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Last part of the wedding: the cake, the fireworks and the luna park 💘 Best day and night of my life #TheFerragnez

A post shared by Chiara Ferragni (@chiaraferragni) on

The couple created a hashtag to be used for everyone who wanted to post anything related to their wedding. The hashtag was #TheFerragnez, which is a merging of the couple’s name, Ferragni and Fedez. As of September 8th, this hashtag has been used on 17,200 Instagram posts.

Screenshot of Popular Chips‘s proprietary platform

The Ferragni and Fedez Mascots – #SuppliedByTrudi

 

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Guess who’s just arrived in Sicily? 😍 #TheFerragnez #SuppliedByTrudi

A post shared by Chiara Ferragni (@chiaraferragni) on

Two life-size plush mascots that mimic the couple appearance was introduced by Ferragni as the first wedding surprise. They are designed by the Italian brand, Trudi. As expected, the mascots have their own Instagram handle, @cfmascotte.

The Flight – #SuppliedByAlitalia 

Alitalia airlines prepared 2 private flights to fly the guests to Sicily in south of Italy where the wedding venue was located. The wedding venue was a beautiful palazzo built in the 19th century, Dimora Delle Balze.

When the guest arrived at the destination, they were welcomed by the mascot and a personalized pink carpet with “The Ferragnez” written on it. Ferragni then posted a picture of herself in front of the Alitalia plane, with the hashtag #SuppliedByAlitalia. The post gained more than 900.000 likes on Instagram.

The Rehearsal’s Dinner Dress – #SuppliedByPrada

Millions of Instagram users have liked the picture that Ferragni posted of herself wearing the custom-made rehearsal dinner dress. The stunning pink and gold custom dress was designed by a luxury brand, Prada.

The Wedding Makeup – Lancome

Every bride-to-be wants to have a perfect makeup look on their wedding day and when they look for inspiration, they would check out influencer’s wedding makeup look. Lancôme was clever to collaborate with Ferragni as her official makeup brand for her wedding day. More than 5,400 comments and 1.3 million likes were given on the collaboration post.

The Wedding Dresses – #SuppliedByDior

 

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Second @dior Haute Couture dress of the night 💘 #TheFerragnez #SuppliedByDior

A post shared by Chiara Ferragni (@chiaraferragni) on

Ferragni has, not one, but two custom dress from Dior. Both of the dresses were designed by Maria Grazia Chiuri‘s Dior team. The ceremony dress looks like traditional long sleeves-laced top and a full-bodied tulle skirt, but don’t be fooled, from her Instagram post we could see that it is actually a playsuit with a detachable full skirt.

For the reception, she wore a custom Dior dress again, but this time the gown had symbols and words that evoked Ferragni and Fedez‘s shared history. This includes a lyric of the song that Fedez wrote for her and sang on the day he proposed to her.

Wedding Bands- #SuppliedByPomellato

 

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Better than my dreams ✨ Love our custom made wedding bands designed by @pomellato 😍 #SuppliedByPomellato

A post shared by Chiara Ferragni (@chiaraferragni) on

Last but not least, the wedding bands. The shiny rings that the couple exchanged on their wedding day was designed by the luxury Italian jeweler brand, Pomellato. The sponsored post of the couple showing off their Pomellato wedding bands got more than 1.2 million likes.

So, can you calculate how much money you could save on your wedding if you were a famous influencer like Chiara Ferragni?

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