After Snapchat started, the craze of instant sharing of short videos became the fastest and hottest way for influencers to reach their audience. Many social medias integrated the function into their platforms and now its finally YouTube’s turn to do so.
YouTubers with 10K or more subscribers are able to post stories on Youtube. For non-subscribers, stories will appear at the home tab at the Up Next list. For subscribers, the stories will appear at the Subscription tab as seen in the picture below.
However, YouTube Stories can only be viewed on Youtube’s mobile APP. Currently, YouTube’s Stories expires in 7 days and it is said that YouTubers will soon able to choose how long they want their stories to be up before it expires and that can be longer than 7 days.
While viewing the stories, audience are able to comment on them like how comments work on Instagram posts. All the comments are public and everyone can view it by pressing the chat box button at the bottom left hand corner while viewing the stories.
And of course, a new tab called stories appears when you click into an YouTube account, displaying all the stories that has yet expired from that channel.
YouTube Stories has got many features just like the other social media platforms with stories. YouTubers are able to add stickers, filters and text in their stories.
For now, YouTube stories is pretty new and the effectiveness of using it to reach audience is still unknown. To content creators, there is a lot more work for them to do as new contents has to be created for YouTube stories. However, I’m not hating this new feature if its means that I am able to see my favorite YouTubers more often. 😀