Dear Make Up Addict: Get Ready For #HolidayCollection2018!

It is only October but makeup brands already make sure that we are excited about their brand new holiday collections. Influencers and makeup accounts are sharing snippets of the collection on Instagram. Some have been launched, some are open for pre-orders, either way, makeup addicts are drooling over those pictures and we can’t blame them.

The hashtag #HolidayCollection2018 has generated more than 1,435 posts on Instagram. Here are some of the posts related to this year’s holiday collection:

  1. Laura Mercier

When being analyzed on Popular Chips platform, as of today, the most liked post from the hashtag #HolidayCollection2018 is a post by @Sara_Legge, a Thai model and actress, promoting Laura Mercier holiday collection. The post generated more than 42,000 likes.

There are a lot of Thai influencers who also uploaded pictures from the same event that Sara attended, one of them is @makeup_amy. Apart from the #HolidayCollection2018 and #LauraMercierThailand, she also used another hashtag #CityOfLights, which is the name of the makeup collection. The post gets more than 14,000 likes.


View this post on Instagram


City of lights ✨ . . . . . #lauramercierthailand #holidaycollection2018 #cityoflights

A post shared by AmyKitiya (@makeup_amy) on

2. Jeffree Star Cosmetics

If you are a makeup lovers, you might be guilty of following one or two makeup accounts, such as MakeUpHuntersNews, to keep up with the latest makeup launch. On the page, they even provide their followers with #muhholidays18 to make it easier to find posts related to holiday collection. One of the posts that is using both #muhholidays18 and #holidaycollection2018 is a picture of Jeffree Star Cosmetics’ Alien makeup palette which will be launched on November 9th.


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New 👽 Part of the upcoming @jeffreestarcosmetics 🖤👽🎄💖✨ . . The #jeffreestar #holiday2018 collection includes: – Eyeshadow Palette #alienpalette 👽 18 shades formula #bloodsugar – Velour Liquid lipsticks in yOu’Re sTiLl oN thE pRoPeRty & can’t relate – Lip Ammunition Glitter Finish . . Launching 🔜 NOVEMBER 9TH @jeffreestarcosmetics . . . . #muhholidays18 #jeffree #jeffreestarcosmetics #velourliquidlipstick #jeffreestarholidaycollection #eyeshadowpalettes #eyes #holidaycollection2018 #holidaycollection #jeffreestarlipammunition #holidaymakeup #holidaybeauty #lipammunition #makeupjunkie #makeupobsessed #jeffreestarvelourliquidlipstick #jeffreestaralien #holidays2018 #makeuphuntersnews #makeupblogger #makeupnews

A post shared by MakeUp Hunters (@makeuphuntersnews) on

Jeffree Star is one of the biggest beauty influencers and his makeup line has been loved by the beauty community. The post where Jeffree introduced the Alien palette while dressing up as an Alien, generated more than 1.1 million likes, he does not use the #HolidayCollection2018 but instead, he uses #JeffreeStarCosmetics and #JeffreeStarApproved.

The hashtag #HolidayCollection2018 will give you the general idea of holiday collection of different brands. However, if you want to see more photos of a specific collection, you should use the collection’s hashtag. Here is a couple of examples:

  1. Fenty Beauty – #Chillowt

If you are a fan of the brand and queen RiRi, you do not want to miss this year’s Fenty Beauty holiday collection. Influencers such as Chloe Morello and makeup account such as @TrendMood1 have been posting about the collection on their Instagram.

The name of the collection is pretty catchy, #Chillowt. The collection consisted of  #KilawattFoilPalette which is a highlighters palette, lip and eye products #SnowDaze, #Snownights ,#FrostMoney, #FrostBunny, #FrostHunny, and a powder, #AvalanchePowders.

The hashtag #Chillowt has received more than 5.5 million engagement (likes and comments) on Instagram this month. Including on a post by the brand’s official account where they announced the launch of the collection and gets more than 143,000 Ilikes.

Screenshot taken from Popularchips Platform

2. Cle De Peau – #UnlockWonderland

The holiday collection from Cle De Peau is an Alice in Wonderland inspired collection. The packaging of the makeup resembles the theme while still look expensive and elegant. If you search the hashtag #unlockwonderland posts from more than 594 influencers will come up.

Screenshot taken from Popularchips Platform

There is quite a lot of influencer who posted about the collection. Including ゆうぴぴ, an influencer from Japan, and Faye, an influencer from Singapore.


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Christmas comes early here… turn the key to a world of whimsical discovery 🗝 Fantastically. Spectacularly. Whimsically Festive. 💫🐰⏱ . New Cle De Peau Beaute 2018 Holiday Collection Féeries D’Hiver (Winter Wonderland) ☃️🧚🏻‍♀️ This year the holiday collection focus on Soft silver-gray shimmery eyes, soft radiant skin and bold lips. The collection consists of an #EyeColorQuad, #RefiningPressedPowder, #StickHighlighter and two new #LipstickCashmere shades. And what’s totally new is the Stick Highlighter ✨ Swatches up soon 👌 . Packaging wise – it’s something different from classic CPB packaging and I’m loving the fun pastel pink and blue shade here with whimsical “Alice in Wonderland” art. Even the art on the box and paper bag is so pretty! 😱 A soft touch of feminine but with Mysterious feel. I adore this collection! ♥️♠️♦️♣️ . Launching 1 Nov but they are out in store already in Tangs Orchard 🎄💖 #cledepeausg #unlockwonderland

A post shared by Faye W. (@wisteriaful) on

So, which #HolidayCollection2018 are you going to get?

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