Confused between T’Challa and Coachella?

If you love good music, then yes, you should care about a little something called Coachella. If like most people on this side of the earth, you have no idea what Coachella is fret not! We are here to walk you through the basics and share some helpful tips.

First of all, to my friends who have confused T’Challa and Coachella, T’Challa is a fictional superhero appearing in American comic, Black Panther. As awesome as the movie was, you still can’t be forgiven for mixing up the two  (-_-)

Coachella, on the other hand, is THE music festival to go to and this year’s festival is upon us! Be it the elaborate bohemian fashion that accompanies the star-studded lineup or its grand celebration of music, there is something for everyone.

Etherea 📷: @imagineimagery 🎨: @edoardotresoldi

A post shared by Coachella (@coachella) on

If you are wondering why this music festival is such a big thing fret not! We will be doing an in-depth analysis through Instagram to share the most interesting scoop from this year’s Coachella! But till then, why don’t we start you off with the basics first: A quick cheat sheet to 2018 Coachella.

Basics

The official name to Coachella is ‘The Coachella Valley Music and Arts Festival’. It is an annual music festival in Indio, California and is attended by over 500,000 people. Held across two weekends every April, the music fest is played out across five main stages: the Coachella Stage, Outdoor Theatre, Gobi Tent, Mojave Tent, and the Sahara Tent.


Origin Story                                              

This Is: Pearl Jam Listen now on @Spotify. Link in bio. #PearlJam #ThisIsPearlJam

A post shared by Pearl Jam (@pearljam) on

 

Rewind. It was 1993 and the band Pearl Jam got in a fight with Ticketmaster over the service fees they had incurred. They claimed that such fees were financially targeting both fans and artists alike. Unable to resolve this dispute, Pearl Jam started to look for an alternate venue for their Vs tour.


In the end, the band ended up using the Empire Polo Grounds in Indio, CA. They were amazed to see thousands make the trip into the desert for their one-night performance – confirming that the polo ground was a viable venue for concerts. This eventually led to the first Coachella festival which was held as a two-day event in October 1999 and, after skipping a year in 2000, it has been held at the same venue for the past 15 years.

Location

Call it magic 📷: @charles.reagan

A post shared by Coachella (@coachella) on


The Coachella Valley is located in Southern California’s Inland Empire. The festival itself is in the city of Indio, where temperatures can exceed 32 degrees Celcius. Talk about fun!

Dates                                               

This year, the music festival will be taking place on April 13-15 and April 20-22. It is worth noting that even though the festival takes place over two weekends, the lineup remains the same with the same artists performing for each weekend.

Line-Up

May we have your attention, please?

A post shared by Coachella (@coachella) on


Coachella brings some of the music industry’s biggest acts from rock, pop, dance, and hip-hop. This year, headliners include The Weeknd, Beyoncé, and Eminem who will play the weekend’s top slots. The full lineup will also include SZA, David Byrne, St. Vincent, Vince Staples, War on Drugs, Haim, King Krule, Kamasi Washington, Tyler, the Creator, Fleet Foxes, Angel Olsen, alt-J, A Perfect Circle, Chic with Nile Rodgers, Migos, Cardi B (just to name a few).

Although Coachella’s roots are all about music, it has come a long way and grown so much larger in the recent years. It now features art installations and has also become a major fashion hotspot for bohemian-inspired styles. It’s also packed with celebrities, from the artists who are performing to stars who just want to hang out. A-listers like Kendall Jenner, Jared Leto, and even Leonardo DiCaprio have been spotted there almost every year.

Passes

General admission passes for Coachella cost $429 and are purchased months in advance before the lineup is announced. VIP passes are available for $999. While they do cover three full days of music, it can still be considered steep. That is not all. Once you’re there, you need a place to stay, as the festival is located in the desert. The best option would be grabbing passes for car camping and they are a little over $100. 

If you’d rather avoid the heat and crowds, you could still enjoy the music from Coachella from the comfort of your own home! The performances of most artists, including headliners Beyonce and The Weeknd, will be live-streamed on YouTube.

What is Next

Friday night lights 📷: @charles.reagan

A post shared by Coachella (@coachella) on


Hope the cheat sheet above helps you appreciate the history and scale of Coachella. With countless Instagram-worthy moments occurring over these 2 weekends, keep an eye out on your feed for the latest images, stats, news, and surprises coming your way! Now that you are ready, stay tuned for more interesting scoops powered by Popular Chips!!

Gone surfing 🏄‍♂️ 📷: @mirandamcdonald

A post shared by Coachella (@coachella) on

Written by Kenneth Edward

Hey, everyone! I am currently serving as an Account Coordinator at Octagon, the world's top agency for sports entertainment marketing and talent management. Besides dogs and fine teas, I love all things marketing. It is my belief that good marketing not only educates, it engages and transforms. Shoot me an email if you have any questions. Thx!

One Ping

  1. Pingback:

Leave a Reply