Coachella2018: First Weekend Round-Up

The first weekend of Coachella has come to a close and, whether you were at the music festival or not, here’s what has made it onto social media! If you’ve heard the word “Coachella” floating around, but never bothered to find out what it actually is, this is your chance to read our cheat sheet and learn more about this annual festival now.

Here are highlights from the festival that made it prominently on social media.

On Instagram, users largely posted photographs of other or themselves at the event location.

Golden hours in Beychella 🔥 #coachella #coachella2018

A post shared by Nathanyel Bens (@nathanyelbns) on

Your vibe attracts your tribe ✨🌙

A post shared by Candice Lee (@theadventuresofcandice) on

Many photographs (including the one right above) also feature the ferris wheel, an attraction that can normally be found at the LA county fair and that organizers bring over to the music festival annually.

#coachella2018

A post shared by @ khailuong on

Of course, given users’ inclinations to post what is personally relevant and aesthetically pleasing on Instagram, many have chosen to post their free-spirited, hippie-style Coachella outfits for the weekend.

Some retailers have even capitalized on the Coachella Festival season to promote fashion and jewelry items that would help consumers create the appropriate boho chic look. On Instagram, these brands make use of the hashtag #Coachella to help promote their items to users.

Mood. #coachella @mikafrancis #nastygalsdoitbetter (link in bio!)

A post shared by Nasty Gal (@nastygal) on

On the other hand, users on Twitter have been cooing over and celebrating the various performances that have been put up by artistes over the first weekend. Hashtags such as #Beychella, marking Beyoncé’s performance, and #Bochella, used to mark Cardi B’s performance, have also been making their way around the social media platform.

There were also mentions of other artists at the festival, although few others of them were tagged with Coachella-modified hashtags. #TheWeeknd and Eminem were two such examples.

Given the price of Coachella tickets, not all fans were able to attend the concerts of their favorite artistes. This is why many fans rejoiced when artistes were given the option to live-stream their performances on YouTube. Many of Eminem’s fan, however, were left disappointed when he chose not to have his performance live-streamed.


That’s all for today’s summary of what made it onto social media the previous Coachella weekend. Watch out for us again this coming week!

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