It remains the case that in most parts of the world, it is socially acceptable only for females to put on skincare products and to apply makeup. It should come as no surprise then that the beauty scene in most countries is filled with female influencers. But this beauty scene is expanding and it is gradually becoming more and more acceptable for males to show the world that they, too, wish to take care of their skin and to have that flawless finish that their female counterparts have achieved for the longest time.
Beauty brands who are looking to jump onto this trend should look to hiring micro-influencers in the scene. We’re going to help you with that by introducing you to 5 male micro-influencers from Singapore who could become the next big thing in the beauty scene!
Here’s the criteria* we have used to select these 5 micro-influencers:
- Total no. of followers: < 50 000
- Sorted according to number of local (Singaporean) followers
- Percentage of male followers: > 30%
- Must have mentioned a skincare, makeup, perfume or hair-care product in 2018
I. William Tan (@william82sg)
With 21.9k followers and 7.2k of them from Singapore, William has the highest absolute number of Singaporean followers of all the micro-influencers on our list! He is interested in “travel, dining, lifestyle and men’s grooming” and even has an arrangement with Black Hair Salon (@blackhairsalon) where followers can quote his name to get a discount.
Of all the micro-influencers we have selected, William is also the individual who has the greatest number of collaborations with skincare brands, having worked with popular names such as L’Oréal Men (@lorealmen), Kiehl’s (@kiehlssg) and Anessa (@anessasg).
Your skin won’t look young ??forever, of course. Start protecting it every day, even if the sun ☀ isn’t shining. … For convenience, I like the @anessasg NEW gold Perfect UV Spray Aqua Booster which is formulated with essence of fruit of rose, hyaluronic acid and glycerin. This UV Shield gets stronger when wet?! ✔Sweat & waterproof ✔Stronger UV protection when in contact with sweat or water ✔Friction-resistant ✔Added 50% beauty skincare ingredients that gives long-lasting intense hydration & protection against premature skin aging & damage by UV rays ✔360° protection against UV rays from all angles Grab them at selected @watsonssg , Welcia-BHG BHG Singapore and @donkisg in Singapore! #anessa #anessasg ?: @ivannavich
It’s time to get #BetterWithAge with L’Oreal Men Expert✨. Wrinkles, dark circles, eyebags — these are some of the skin problems that become common as we get older. Recognized as Singapore’s No.1 Mens’ Brand and the No.1 Anti-Ageing Brand, L’Oréal Paris Men Expert offers tailor-made technologies for every man’s skin. Introducing the NEW L’Oréal Paris Men Expert Vita Lift Anti-Ageing Moisturizer and Eye Serum, infused with French Vine Extract – a powerful antioxidant that reverses damage caused by free radicals, which causes ageing. I personally like the moisturizer because it is light and absorbs into the skin in seconds, leaving a non-greasy, non-sticky, ultra-light finish. You also have to try the eye serum which is the first of its kind in Loreal Men Expert’s range! Its metal tip applicator allows for easy application as you can massage the serum in without using your fingers Enjoy an introductory price of $18.10 each (Usual Price $25.90) for the month of June for both the moisturizer and the eye serum. Available at all major retailers. #lorealmen #lorealmensg #sp ?: @ivannavich
Immerse with the most soothing, calming and refreshing iconic Calendula Collection from @kiehlssg. .. Formulated since 1960s, every bottle of Calendula product contains the finest quality ingredients and sun-dried hand-picked Calendula Petals ?. … My skin feels soft and refreshed after using these products. … [?COMPLIMENTARY SAMPLE KIT?] Yes, all you have to do is visit any @kiehlssg store and grab a Calendula Trio Sample Kit from the friendly Kiehl’s Customer Representative (KCR). Keep Calm and Calendula away! #poweredbypetals #kiehlssg
II. Gerald Png (@geraldpng)
In second place is Gerald Png with 21.1k followers, 6.6k of whom are from Singapore. Gerald was first runner-up in Teenage’s Gorgeous You! competition in 2015. Being a finalist in a beauty competition gives him an added advantage, since his followers are likely to associate him with his good looks. Some of them may even hope to achieve such good looks by using the products that he uses.
Mirror mirror on the wall, who’s the fairest of them all? Back in China, 江苏，it was really sunny and I’m afraid that it’ll damage my skin due to the sunray but good thing I brought my @labseries_sg Day Rescue Defense Lotion SPF 35 PA ++++ with me! It is a lightweight, invisible and non-greasy daily moisturizer with loads of SPF protection uses Hydra-Endure Technology to hydrate and protect the skin from the sun’s damaging UV rays. So now even if it’s sunny, I wouldn’t need to be afraid anymore! Thank you @labseries_sg #labseriessg #labseriesformen #labseries #china #江苏