Celebrity and Influencers Face Off, Literally

Lately, we have seen many celebrities entering into the beauty industry with their own line of beauty products. Several successful Instagram and Youtube influencers who has always been a key opinion leader in the beauty sector has also began to create their own unique line of cosmetics. Here we are sharing a couple of top brands and discover some interesting facts through their Instagram account!


Kylie Cosmetics (14.3m followers)

Ever since the resounding success of her Kylie Lip Kit, Kylie Cosmetics was officially launched in 2016 and was built upon Kylie Jenner‘s love for cosmetics products, makeups and sharing of her best kept beauty secrets. All her products are not tested on animals, and all shades of The Kylie Lip Kit are vegan.

Facts about the IG account

Kristen Matte Lip @kyliejenner

A post shared by Kylie Cosmetics (@kyliecosmetics) on

(Above: Top IG post for the past 30 days)

Who are the people following Kylie Cosmetics on IG? As we found out, most of the followers come from US (19.2%) and the next top country is Indonesia at 11.1%. Of course, 65% of the followers are females and the top age group are those between 25-35 (32.67%).

Top 3 followers

Statistics from Popular Chips
  • @scheana (Scheana Marie Jancan Shay) an American actress and model
  • @saraadrianberlin an actor, director of photography and location scout in Berlin
  • @agracefullife.blog Anca Tantos, Vancouver based lfiestyle and fashion blogger


Fenty Beauty (1.3m followers)

The latest entry into the celebrity make up brands, Fenty Beauty is created by Rihanna and has received much attention ever since its recent launch in September. Many leading beauty influencers were rushing to get their hands on her products and most, if not all of them have extremely positive reviews – especially so for her mindblowing range of foundations offering 40 shades!

Facts about the IG account

It's finally here!!

A post shared by FENTY BEAUTY BY RIHANNA (@fentybeauty) on

(Above: Top IG post for the past 30 days)

So who are fans of Rihanna’s beauty line? According to Popular Chips statistics, 42.9% of followers are from US. The followers are mainly female at 74% (of course!) and most followers are aged between 25-35 (33.5%).

Top 3 followers

Statistics from Popular Chips
  • @makeupsvid who re-posts interesting make up videos from various influencers daily
  • @jiminxjamie is a South Korean singer-songwriter and television presenter and also a member of South Korean girl duo 15&
  • @berlamundi a Ghanaian TV personality, radio host and brand ambassador


Em Cosmetics (304.3k followers)

Michelle Phan, an American makeup and beauty vlogger with over 8 million subscribers was considered to be one of social media’s pioneering beauty influencer when she first started in 2007. In 2016, Michelle took a one year hiatus from social media to rediscover herself and give her beauty like, Em Cosmetics a new life.

Facts about the IG account

**GIVEAWAY CLOSED!** Congratulations to @itsjennguyenn @vdeeyy @tea__derp @rania95 @alondraton ! You guys are the winners of our Fall Edits Collection 🌹 You will be receiving a DM strictly from this account. Please follow the directions and we'll get your goodies to you soon! Thank you everyone for participating! We will be having more giveaways in the future 🌟 …… ✨ GIVEAWAY TIME! ✨ We're giving away 5 sets of our Fall Edit Collection. Each set includes 4 Infinite Lip Clouds in Spanish Earth, Faded Clementine, Rose Nude, and Vintage Rosewood. · To enter: 1.) Follow @emcosmetics on Instagram. We'll be checking! 😉 2.) Tag four friends in the comment section below and include the following hashtags in your comment: #contest and #emcosmetics. 3.) Be sure your Instagram account is public. · That's it! Giveaway starts right now, September 15, 2017, and closes on September 18, 2017 at 12 PM PST. Winners will be announced on this post so be sure to check back on September 18th! Open to US residents 18 & over only. By participating, you agree to the Giveaway Official Rules (emcosmetics.com/pages/terms-of-use). Good luck! 💋

A post shared by EM Cosmetics (@emcosmetics) on

(Above: Top IG post for the past 30 days)

Looking at Em Cosmetics followers, we found out that similar to the previous two brands, most of the followers are from US (47%). 71% of followers are female and the top age group is once again 25-35 (32.5%).

Top 3 followers

Statistics from Popular Chips
  • @newyorkcity by photographer Liz Eswein who documents New York City and its seemingly endless number of picturesque settings.
  • @iheartmakeupart LA-bsed makeup artist Ash Deleon and mom to an adorable baby girl.
  • @marooshk LA-based model Marina Laswick


Pony Effect (169.6k)

Going by the name Pony Syndrome on her Youtube channel, Pony is considered to be one of Korea’s top beauty influencer with her striking make up looks and tutorials. She created the Pony Effect make up line for all to achieve the much loved Pony’s recommended make up look. Pony believed that her lipstick collection will allow all to become “that girl”, to feel confident and beautiful anytime they want!

Facts about the IG account

(Above: Top IG post for the past 30 days)

So who are fans of the glamorous Korean makeup brand? We took a look at the followers and found out that 69% of them are females and the top age group is 25-35 at 26.5%. Surprisingly, the most of Pony Effect’s followers come from Taiwan, Vietnam and US while its country of origin comes in fourth place with only 7.2%!

Top 3 followers

Statistics from Popular Chips
  • @flukkaron a Thai influencer who has a rather unique approach towards beauty and makeup
  • @caitbarkerr LA-based beauty vlogger turned model who is now signed under Newmark models
  • @kim.shony Korean model with a stunning body and striking face



We ran a social listening report on Popular Chips platform with the hashtags #FENTYBEAUTY  #KYLIECOSMETICS  #EMCOSMETICS  #PONYEFFECT and these are some of the top content created on Instagram (from June 2017 till now)!

Make up tutorial and full review of Fenty Beauty products by popular beauty influencer @nikkietutorials who has over 8.3 million followers on IG and 7.6 million subscribers on Youtube!

Mexican makeup guru @iluvsarahii couldn’t help but put on Fenty Beauty’s product after its launch!

Issa T R O P H Y W I F E 🏆 @fentybeauty ✨ #fentybeauty

A post shared by Amra Olević (@amrezy) on

Yet another makeup and beauty influencer, @amrezy who was really attracted by Fenty Beauty!

It seems like posts with #fentybeauty has taken most of the top spots among all the other cosmetics brand. Given that the line was just launched recently, we can only wait and see which make up brand will withstand the test of time!

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