How do entertainment company usually promote their blockbuster movie of the year? You would probably be thinking billboard, video ads, print ads, Youtube trailers…
Well, those above are all pretty common so what about having Youtubers/ Influencers collaborate and create exclusive content for the film? Interesting isn’t it? That’s exactly what Warner Bros. did for their latest show, “Justice League“.
Influencers and Youtubers are fast becoming one of the most influential individuals on social media and brands are recognizing that. It’s nothing new seeing influencers collaborating with brands such as fashion or sports brand to endorse the products on Instagram but for a film, Warner Bros decided to co-create an experience and content with some of the top music Youtubers.
To promote “Justice League”, Warner Bros. invited and sponsored five influential Youtubers to create a tribute promotional music video for the film. The five Youtubers gathered at Los Angeles and each took on a superhero character from the film. Together, they provided a five-part harmony tribute to the song ‘Come Together’ a single from the movie soundtrack.
Now let’s check out the league of Youtubers, stars of the music video!
Todrick Hall (Cyborg)
A multi-talented American, rapper, singer, actor, dancer, choreographer, director, and Youtuber. Todrick took part in the ninth season of American Idol and made it to the semis! With over 2.7 million subscribers on his Youtube channel, Todrick produces viral music videos such as 4 The 2000’s and 4 The 90s that have accumulated close to 3 million views each.
J.Fla (Wonder Woman)
With her unique vocals and stunning presence, J.Fla does amazing covers on latest hits such like All Falls Down, Havana and How Long. A South Korean singer, songwriter and not to mention Youtuber, she creates both original and cover music content for over 4.7 million subscribers.
Her journey as a Youtuber began back in 2011 with her first cover of Beyonce’s “Halo” and she has moved on to create viral music covers such as “Shape Of You” which has over 121 million views as of now (in less than a year!).
Mario Bautista (Batman)
Mexico’s Mario Bautista is a pop vocalist with a bright dance and R&B-influenced sound. He grew up in a musical family, the son of Hermanas Gil singer Gloria Gil and cousin to pop artist Fey. At the age of 21, he has already made a name for himself, placing him right next to Taylor Swift and Selena Gomez on the Social 50 chart.
In 2016, he released his debut full-length album, Aquí Estoy and since then, he has been constantly creating fresh music for his fans and over 2 million subscribers on Youtube. Unfortunately, he does not have a behind the scene video of his Justice League music video but here is one of his most viewed single at 19 million!
Samantha Harvey (Flash)
From a full-time cleaner in Suffolk to Pop-star and now a star in the Justice League promotional video, the 24-year-old has also recently released her debut single Forgive Forget which entered the top 50 of the official UK singles charts. Harvey just crossed the 1 million mark on her Youtube channel and we can definitely expect more exciting content coming our way!
Clara Marz (Aqua)
At just 18 years old, Clara Marz has proven that age really is just nothing but a figure. With over 858k subscribers on her Youtube channel, she also has over 1 million followers on Instagram! Passionate about beauty, singing, and fashion, Clara creates series of Youtube videos ranging from daily vlogs, clothes haul and music covers.