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  • Pitfalls Of Social Media Campaign

    With nearly one third of the world using social networks regularly, it is not surprising that social media marketing has become the buzz word among brands and marketers now. Facebook, Instagram, Youtube, Snapchat, Twitter, Weibo, WeChat and the list goes on; more than 83% of all marketers are actively pursuing social media marketing initiatives of sort […]

  • Celebrities and Mean Emojis

    With over 92% of online users using emojis, they have quickly become an iconic form of language in the new digital generation. It is not difficult to spot an emoji or two on any influencers’ post on social media; from widely used emoji like hearts to express their love and support, to the various hand […]

  • Look What You Made Me Do

    Taylor Swift – who doesn’t know her? We all know how amazing she is, be it her stage or online presence. With her recent release of “Look What You Made Me Do” single, suddenly all our social media news feed are filled with posts about her. Here are just some facts to prove our point: A […]

  • Twins Beyonce

    Beyonce’s Instagram Post Of Twins Breaks Record

      For one month, Beyonce and Jay-Z have kept their twins identities under wraps. In anticipation, fans have even come up with a few suggestions for their names. To Jimmy Kimmel‘s disappointment and our delightful surprise, Beyonce finally rolled out an Instagram post last Friday, revealing her post- birth body and confirming her twins’ names: […]

  • blind marketing

    Warning: Your Influencer Marketing Campaigns Are Going Down The Drain

    When hiring influencers, brands first judge them by the number of followers they have, before looking at other metrics regardless of hiring a micro or macro influencer. With a larger following, they hope that their campaign has a wider reach. Such pressures have cultivated a market for fake followers to give off the illusion of […]

  • Micro influencers vs Celebrities : How should you choose?

    Influencer marketing is a booming industry with the expectation of it growing into a $5-$10 billion dollar market in the next few years. In 2016, companies spent $25,000 -$50,000 per campaign and these figures are expected to double by 2017. As more marketers are looking to include influencers in their marketing campaigns, one would question whether engaging a huge […]

  • What Is The Best Time To Post On Instagram?

    Homer here is facing a conundrum. He has created a wonderful Instagram post worthy of the hashtag #instagood. He has the perfect image, a handful of appropriate hashtags and even a dash of humour but he cannot decide on the time to post. This is a common issue for most marketers. More often than not, […]

  • Selena Just Broke Instagram

    The Queen of Instagram did it again

    Last March she gained the title of “Queen of Instagram” for being the most followed woman – and account in general – on Instagram (if we exclude @instagram itself). Not from my snap but if you want hilarious snaps follow @hungvanngo THANK YOU guys for all the love! So appreciative ALSO: just know that I'm fully aware being most followed isn't […]

  • Selena reaches 100 Million followers on Instagram

    Selena Breaks the 100-Million-Follower Barrier on Instagram

    Despite her current personal struggles, Selena Gomez confirms her position as the Queen of Instagram by breaking the 100-Million-follower barrier! She’s the first account to reach 100 Million followers, if we exclude @instagram itself. Behind Selena, her good friend Taylor Swift follows with 91 Million followers, still 10 Million short from the big 100. Selena’s Instagram […]

  • The New Most-liked Picture on Instagram is

    In only 11 days, the Queen of Instagram has surpassed Justin Bieber and Kendall Jenner by reaching 3.8 million likes with a picture of herself drinking a Coke and captioned: “when your lyrics are on the bottle”. when your lyrics are on the bottle 😛 #ad A post shared by Selena Gomez (@selenagomez) on Jun 25, 2016 […]