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  • Influencer Marketplaces: What, Why and How?

    Let’s begin this post with one question – What comes to your mind when you think of an influencer? While you think about that, grab a coffee because we’ll be going through everything you need to know about influencer marketplaces. In today’s post, we’ll be exploring a few things in particular: What are influencer marketplaces? Why is […]

  • Celebrities #MarchForOurLives on Instagram

    March For Our Lives, a protest for greater gun control in the United States led by students, has seen the support of many celebrities, who showed their advocacy for the cause not just through social media channels but also by turning up either at the main event in Washington D.C. or to one of the […]

  • Top 11-20th Most Followed Accounts On Instagram 2017

    Some time ago, Instagram released its official Year in Review 2017 documenting some interesting statistics for the world’s most loved social media platform. The review presented on insights such as top hashtags used, most liked photo and videos and of course, most followed Instagram accounts. The review gave us the Top 10 Most Followed Instagram […]

  • Pitfalls Of Social Media Campaign

    With nearly one third of the world using social networks regularly, it is not surprising that social media marketing has become the buzz word among brands and marketers now. Facebook, Instagram, Youtube, Snapchat, Twitter, Weibo, WeChat and the list goes on; more than 83% of all marketers are actively pursuing social media marketing initiatives of sort […]

  • Celebrities and Mean Emojis

    With over 92% of online users using emojis, they have quickly become an iconic form of language in the new digital generation. It is not difficult to spot an emoji or two on any influencers’ post on social media; from widely used emoji like hearts to express their love and support, to the various hand […]

  • Look What You Made Me Do

    Taylor Swift – who doesn’t know her? We all know how amazing she is, be it her stage or online presence. With her recent release of “Look What You Made Me Do” single, suddenly all our social media news feed are filled with posts about her. Here are just some facts to prove our point: A […]

  • Twins Beyonce

    Beyonce’s Instagram Post Of Twins Breaks Record

      For one month, Beyonce and Jay-Z have kept their twins identities under wraps. In anticipation, fans have even come up with a few suggestions for their names. To Jimmy Kimmel‘s disappointment and our delightful surprise, Beyonce finally rolled out an Instagram post last Friday, revealing her post- birth body and confirming her twins’ names: […]

  • blind marketing

    Warning: Your Influencer Marketing Campaigns Are Going Down The Drain

    When hiring influencers, brands first judge them by the number of followers they have, before looking at other metrics regardless of hiring a micro or macro influencer. With a larger following, they hope that their campaign has a wider reach. Such pressures have cultivated a market for fake followers to give off the illusion of […]

  • Micro influencers vs Celebrities : How should you choose?

    Influencer marketing is a booming industry with the expectation of it growing into a $5-$10 billion dollar market in the next few years. In 2016, companies spent $25,000 -$50,000 per campaign and these figures are expected to double by 2017. As more marketers are looking to include influencers in their marketing campaigns, one would question whether engaging a huge […]

  • What Is The Best Time To Post On Instagram?

    Homer here is facing a conundrum. He has created a wonderful Instagram post worthy of the hashtag #instagood. He has the perfect image, a handful of appropriate hashtags and even a dash of humour but he cannot decide on the time to post. This is a common issue for most marketers. More often than not, […]