5 UK Influencers You Should Be Looking At [Infographic]

And why you should be paying attention to them


top uk influencer

As part of an infographic series, the team at Popular Chips has used the analytics platform to bring you influencers who’ve been performing well in their respective countries.

So far, we’ve shown you 5 influencers to look at from Malaysia and Singapore based on metrics key to evaluating influencers.

Today, I present to you 5 influencers from the UK you need to pay attention to.

I’ve used the search engine to sieve out the top influencers who have more than 500k followers and a local following of more than 30%.

Note that the influencer need not be based in the UK.

With that, finding the right influencer for each criterion was a breeze.

top uk influencer



High Local Following

high UK following scarlett moffatt

(Featured: @scarlett_moffatt)

For local campaigns, be sure to engage an influencer with at least 70% of a local following.


High Interaction Rate

saffronbarker(Featured: @saffronbarker)

Interaction rate includes likes and comments. The higher the rate, the stronger the impact of your campaign on your target audience.


Low Inactive Following


(Featured: @jessicaannewoodley)

The proportion of inactive following includes fake bots and inactive accounts. To get the optimal return on investment, be sure to engage an influencer with less than 15% of an inactive following.


High Female Following


(Featured: @harryjudd)

@harryjudd proves that his gender does to relate to the gender of his followers. Don’t assume that a female targetted campaign will work best with female influencers; the same goes for males.


High Millenial Following


(Featured: @emilycanham)

For campaigns targeting a specific age group, be sure to look out for influencers with a majority following from there.

Millenials are the ones with the highest retail preference and spending power for many brands. Here, @emilycanham is a notable influencer for having a majority of her following of ages 18-35.


Final thoughts

Once you’ve found the right influencer(s) for your campaign, score a home run with these 5 influencer marketing pro tips in your arsenal.

How do you select influencers for your campaigns? Let me know in the comments below!



Written by Terri Tan

I am a quirky individual currently working with influencer marketing analytics startup, Popular Chips. I love writing about sassy and trendy topics, especially those related to marketing. Hit me up if you have any queries~

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