Today, I present to you 5 influencers from the UK you need to pay attention to.
I’ve used the search engine to sieve out the top influencers who have more than 500k followers and a local following of more than 30%.
Note that the influencer need not be based in the UK.
With that, finding the right influencer for each criterion was a breeze.
High Local Following
For local campaigns, be sure to engage an influencer with at least 70% of a local following.
High Interaction Rate
Interaction rate includes likes and comments. The higher the rate, the stronger the impact of your campaign on your target audience.
Low Inactive Following
The proportion of inactive following includes fake bots and inactive accounts. To get the optimal return on investment, be sure to engage an influencer with less than 15% of an inactive following.
High Female Following
@harryjudd proves that his gender does to relate to the gender of his followers. Don’t assume that a female targetted campaign will work best with female influencers; the same goes for males.
High Millenial Following
For campaigns targeting a specific age group, be sure to look out for influencers with a majority following from there.
Millenials are the ones with the highest retail preference and spending power for many brands. Here, @emilycanham is a notable influencer for having a majority of her following of ages 18-35.
Once you’ve found the right influencer(s) for your campaign, score a home run with these 5 influencer marketing pro tips in your arsenal.
How do you select influencers for your campaigns? Let me know in the comments below!