5 UK Influencers You Should Be Looking At [Infographic]

As part of an infographic series, the team at Popular Chips has used the analytics platform to bring you influencers who’ve been performing well in their respective countries.

So far, we’ve shown you 5 influencers to look at from Malaysia and Singapore based on metrics key to evaluating influencers.

Today, I present to you 5 influencers from the UK you need to pay attention to.

I’ve used the search engine to sieve out the top influencers who have more than 500k followers and a local following of more than 30%.

Note that the influencer need not be based in the UK.

With that, finding the right influencer for each criterion was a breeze.

High Local Following

(Featured: @scarlett_moffatt)

For local campaigns, be sure to engage an influencer with at least 70% of a local following.

High Interaction Rate

(Featured: @saffronbarker)

Interaction rate includes likes and comments. The higher the rate, the stronger the impact of your campaign on your target audience.

Low Inactive Following

(Featured: @jessicaannewoodley)

The proportion of inactive following includes fake bots and inactive accounts. To get the optimal return on investment, be sure to engage an influencer with less than 15% of an inactive following.

High Female Following

(Featured: @harryjudd)

@harryjudd proves that his gender does to relate to the gender of his followers. Don’t assume that a female targetted campaign will work best with female influencers; the same goes for males.

High Millenial Following

(Featured: @emilycanham)

For campaigns targeting a specific age group, be sure to look out for influencers with a majority following from there.

Millenials are the ones with the highest retail preference and spending power for many brands. Here, @emilycanham is a notable influencer for having a majority of her following of ages 18-35.