April 2018

Monthly Archives

  • #XCOinfluencer: a New Player in the Influencer Marketing Scene?

    Brands who have engaged in or are thinking of engaging in influencer marketing in Singapore would definitely have heard of big name agencies, such as Nuffnang and Gushcloud, or perhaps even some of the smaller ones like StarNgage or Madeviral. What about #XCOinfluencer? Those of you who have heard of it or seen it on […]

  • 6 Amazing Facts About Avengers: Infinity War

    After dominating the cinemas with two massive hits, Black Panther and Thor: Ragnarok, Marvel Studios is set to extend its successful streak with the upcoming blockbuster, Avengers: Infinity War. Avengers: Infinity War is the culmination of all the events that have transpired in the Marvel Cinematic Universe for the past 10 years over 18 films. […]

  • Influencer Disputes: Online Battles and their Effects on Followers

    Singaporeans love drama. Couple that with the typical Singaporean’s “Fear Of Missing Out” and we have a winning recipe for the next trending topic. This time, the debate was about a potential case of multi level marketing. Here’s a lowdown on what happened. In mid April, a few local influencers started promoting beauty brands on […]

  • Coachella2018: First Weekend Round-Up

    The first weekend of Coachella has come to a close and, whether you were at the music festival or not, here’s what has made it onto social media! If you’ve heard the word “Coachella” floating around, but never bothered to find out what it actually is, this is your chance to read our cheat sheet and […]

  • Enter the Worlds of 3 Instagram Poets

    Instagram poets and poetry have been on the rise for some time, with simple poems (no longer than a few lines) on plain backgrounds fitting quite well into the Instagram aesthetic. While some have lauded such poetry and the poets who write them, others do not look upon them so kindly, calling Instagram poetry “artless”. […]

  • Let’s talk #collaboration

    If a friend of yours tells you that he stayed at this spanking new hotel with 5-star facilities at 1-star prices, would you consider visiting it? Probably. Would you change your opinion if you knew that he was paid to tell you that? Well, you would probably have second thoughts. This is what many are […]

  • Confused between T’Challa and Coachella?

    If you love good music, then yes, you should care about a little something called Coachella. If like most people on this side of the earth, you have no idea what Coachella is fret not! We are here to walk you through the basics and share some helpful tips. First of all, to my friends […]

  • Instagram Adds New Focus Mode to Stories

    Instagram has just added a new “Focus” mode to its Stories. The function allows users to create the bokeh effect, focusing on an individual’s face while blurring out the background for portrait shots. According to Instagram, the update is available on iPhone SE, 6S, 6S+, 7, 7+, 8, 8+ and X and select Android devices and […]

  • Why Is Influencer Marketing So Powerful?

    With other forms of marketing on the wane, many corporations are turning to Influencer Marketing to promote their brands and products to drive up sales. Digital display ads are still very prevalent but it is this prevalence that has led to its downfall. In a digital environment that is becoming increasingly saturated with digital ads, […]

  • Beautystack: the New Instagram for Beauty Junkies & Professionals?

    Ever found yourself scrolling through thousands of posts on Instagram or Pinterest in front of your hairstylist, looking for that perfect silver-grey ombre dye job you saw the day before but can’t, for the life of you, seem to find today? How about going to the nail salon, looking through what they offer, realizing that […]

  • Collaborations: 2 Things to Look Out For in Your Influencer’s Work History

    You’re searching for influencers to work with and they’ve passed all the basic tests: their followers are of the right demographic, they have consistently good engagement and no fake followers. What do you look at now? Here at Popular Chips, we suggest you take a look at their collaborations, or those whom they have worked […]