February 2018

Monthly Archives

  • 6 Key Platforms To Reach Gen Z

    Generation Z. For those unsure what or who is Generation Z, it is the demographic cohort that consists of those born between the years 1995 and 2012, and who will be in the age range 6-23 in the year 2018. One of the hotly discussed topics among media experts on Generation Z is which social […]

  • Updated: UI Change for Influencer Adding

    We have made a few small changes to the User Interface for adding influencers. The pop-up that appears when you choose to add a new influencer is now split into two tabs: Compare and My Influencers. You can also create new folders via the ‘My Influencer’ tab directly. Simply type in the desired folder name […]

  • New: Create Alerts for Up-and-Coming Influencers

    You can now create monthly alerts for specific parameters on the search engine. To do so, follow the steps below: Go to ‘Search‘. Search for influencers by entering the parameters into the demographic search engine as per usual. Once the results have loaded, click . A pop-up should appear. Fill in the pop-up form and click […]

  • New: ‘Search’ Function Under My Influencers

    It is now possible for you to search for a specific influencer under ‘My Influencers’. To do so, follow the steps below: Go to ‘My Influencers‘. Underneath the sort function, locate a search bar that looks like this:  Enter the Instagram username of the influencer whom you wish to search for. Click ‘Search’. The influencer […]

  • Updated: Pagination in ‘My Influencers’

    Instead of loading all of your influencers on a single page under ‘My Influencers’, we now provide pagination. This is to make the process more efficient for your browser. This feature is automatically available and does not require you to make any changes or take any action for it to appear.

  • The 2018 Pyeongchang Winter Olympics on Social Media

    From the 9th to the 25th of February this year, the Winter Olympics were held in Pyeongchang, South Korea. Now that the events have come to a close, let us take a look at some of the highlights on social media, particularly some of those that do not involve the competing athletes themselves. I. Soohorang […]

  • The 5-Step Guide to Spotting an Influencer with Fake Followers: Step 1

    In our previous article on Instagram fraud, we spoke briefly about the ways one can spot fake followers on an Instagram influencer’s account. To ensure that brands (and other influencers) are armed with the right tools for spotting those who have decided to purchase followers, we have decided to write a definitive 5-step guide on how […]

  • Snapchat Analytics Now Available for Creators

    Snapchat has introduced a host of new changes to its platform recently, most of them earning the ire of its users. Chief in its most recent updates is the change in user interface. The addition of Stories to the Friends page, for an example, has been met with protests saying that it is now more […]

  • Updated: Create Unique Reach Report Directly from the Platform

    It is now possible to create a unique reach report (i.e. an overlap report with more than 2 user accounts) directly from the platform. To do so, please follow the steps below: Go to ‘Reports‘. Click ‘Create Report’. Make sure ‘Audience Overlap’ is selected. Either populate the field with the names of the relevant influencers […]

  • Instagram Fraud! Part 2: Fake Engagement

    2. Fake Engagement As the secrets of inorganically growing your following start to get unraveled, smarter brands are realising that follower count is not the best basis of comparison between influencers due to the prevalence of accounts with fake followers. Many are instead choosing to compare the engagement rate between influencers because it seems like […]