December 2017

Monthly Archives

  • Top 10 Most-Liked Instagram Pictures Of 2017

    2017 was the year of family and relationships. If 2016’s top-liked list featured snaps of career achievement and brand partnerships, most of the top-10 most liked Instagram pictures of 2017, except for two, portray intimate moments of affection and announcements of new family members. One thing hasn’t changed much: Selena Gomez still is a strong […]

  • The Next Big Thing On YouTube

    With billions of users and content on YouTube, this is one social media platform we all know of and have downloaded on our phone. We can do so much on YouTube. We get the first view of celebrities and singers music videos there, we watch our yearly favorite Christmas adverts there, we can learn how […]

  • #womanspreading: How to Use a Trending Hashtag to Your Advantage

    A few weeks ago, we wrote about #metoo and talked about how it was being used in the influencer space. Using the hashtag, women shared their experiences of having been sexually harassed or assaulted, which helped the world to see the magnitude of the problem. Today, another trending feminist hashtag is #womanspreading. In part, it […]

  • #WkndMmts: Doctor Who, Kylie Jenner’s Pregnancy and Unlikely Santa Snacks

    We’re back on Boxing Day with this long weekend’s #WkndMmts! To give you a little head’s up, given the holiday season, all of this week’s news items are (in some way or other) Christmas-related. Doctor Who Christmas Special Begun in 1963, Doctor Who soon became a British household favorite and has since made it to […]

  • New: Folders for Organizing Influencers

    It is now possible for you to organize the influencers that you have added to ‘My Influencers’ in folders. To create a new folder, follow the steps below: Go to ‘My Influencers‘. Click ‘New Folder’. Name your new folder (e.g. Russian influencers for X campaign). Click ‘Create’. A new folder has been created. You can […]

  • Facebook’s Stance Against Engagement Bait: Bye Bye Giveaways?

    Facebook has recently announced its decision to demote posts that engage in what they have termed “engagement bait[ing]”. In a blog post, the social media company explained that the Facebook community has indicated their “dislike [for] spammy posts… that goad them into interacting with likes, shares, comments and other actions”. Thus, in order to “foster […]

  • New: Share of Voice Report to Evaluate Brands’ Social Media Presence in a Country

    A custom report on the share of voice for brands and their social media presence in one or more countries is now available. This report allows you to see how often your brand has been talked about by influencers on Instagram. Brands who wish to have such a report created for them should e-mail your […]

  • 3 Party Games with a Little Social Media Twist

    Holding a party in the upcoming holiday season? Can’t decide whether you want to go technology free and stick with the traditional board or card game, or to entertain your guests with game consoles? Well, you don’t have to now. Here are 3 table-top party games that let people make use of their smartphones, their […]

  • Find your best time to post on Instagram

    A quick Google search for “Instagram best time to post” returns 304 million results – it’s one topic that everyone is interested in, isn’t it? Engagement is key on social media. A simple action of like, comment or share shows appreciation and recognition to the content that a user is sharing with his/ her followers. […]

  • #WkndMmts: A Christmas Story Live, SPOTY, SG Carnival, Asia’s Got Talent

      A Christmas Story Live “A Christmas Story Live!” — is inspired by the holiday classic feature “A Christmas Story” and the Tony Award-nominated Broadway production “A Christmas Story: The Musical.” Not to be confused with the 1983 film that annually airs in 24-hour marathons, this is a live version of the Broadway musical adaptation of the […]

  • Augment Your Customers’ Realities with Snapchat’s New Lens Studio

    Snapchat introduced Lens Studio a few days ago, allowing anyone to create their own lenses and introduce them to the world. While this is great for hobbyists, it also spells exciting things for brands. What This Means For Brands I. Advertise on Snapchat for Free As long as your brand has a creative team who […]