November 2017

Monthly Archives

  • Instagram Secret Test Features!

    Instagram is really trying to make us hooked on to it. Recently, they have released a couple of new features that many of us (brands and users) have been yearning for – shoppable posts, paid partnership tags, guests in Instagram live and many more! What else could be on your wishlist for Instagram’s next update?  […]

  • YouTube Reels: Just Another Knock-off?

    YouTube has recently announced its own edition of the Stories feature–Reels. As part of its effort to “expand Community”, the video sharing platform is beta-testing what it terms “YouTube’s spin on the popular ‘stories’ format”. For now, it is only open to select YouTube creators and subscribers, who are part of the YouTube Community beta-test. […]

  • New: Option to Show Worth of Influencer for Search Engine

    It is now possible for you to choose to hide the worth of an influencer in the search engine. To access this option, follow these steps below: Go to your profile. Scroll to the bottom of the page. Locate the header ‘Show Worth in Search Engine’. Select ‘Show Worth’. Click ‘Save Changes’. The worth of […]

  • New: Option to Exclude User Accounts from Listen

    It is now possible for you to exclude some user accounts permanently from your social listener. Instead of having to enter the usernames each time you filter, you can simply do this once. In order to make use of this function, follow these steps below: Go to your profile. Scroll to the bottom of the […]

  • Let’s go #InstaShopping!

    Instagram and online shopping, put them together? Definitely yes! With over 800 million monthly active users on Instagram, it is one platform no brands would want to miss. Since its first test introduction, the ability to create shoppable posts has opened up new possibility and revenue stream for online businesses. The feature was first tested on a […]

  • Pods, Shop Share Groups and Follow Trains: 3 More Ways to Boost Engagement

    In our post on 3 (Unconventional) Ways to Boost Engagement, we introduced some of the most popular methods teenagers use in order to increase engagement to their accounts. None of the methods mentioned there were targeted–as long as these posts received more likes and comments, the account owners did not care who they were from. […]

  • New: Sort by Average Views on YouTube for Comparison Groups

    It is now possible to sort by the average number of views on YouTube within comparison groups. To access this option, follow these steps below: Make sure that you have created a YouTubers-Only comparison group. To do so, when creating a comparison group, make sure you tick the box “Only YouTube accounts” on the bottom […]

  • Top 10 Festive Marketing – Christmas Advert

    It’s slightly less than a month to Christmas and adverts are appearing on our Youtube feed! Besides the festive celebration itself, Christmas adverts from major brands have become something that most of us look forward to. What started off as simply an ad to publicize offerings for the season have taken a more story-telling approach with […]

  • New: Sort by YouTube Subscribers for Comparison Groups

    It is now possible to sort by number of YouTube subscribers within comparison groups. To access this option, follow these steps below: Make sure that you have created a YouTubers-Only comparison group. To do so, when creating a comparison group, make sure you tick the box “Only YouTube accounts” on the bottom left hand corner […]