August 2017

Monthly Archives

  • Science Behind Influencer Marketing

    Till date, we must have heard all about influencer marketing and how it is transforming the way brands approach marketing on social media. With the explosive popularity of influencer marketing comes several concerns in the industry – the difficulty in measuring influencer campaign ROI and the risk of fake influencer as well as followers. In […]

  • Unusual Animal Cafes Around The World

    Following Edition 1 where we introduced our Top 3 picks – Akiba Fukurou Owl Cafe, Little Zoo Cafe and Thanks Nature Sheep Cafe, here we are sharing another 3 more unusual animal cafes that will make you want to pack your bags and leave for them right away! Tiny body, big attitude – Hedgehog Cafe, Harry (Japan) […]

  • DANGER! Fake Influencers and Followers

    With the recent experiment by Mediakix, it has once again further strengthened our fear of fake-ness for influencer marketing on platforms such as Instagram. To summarize, Mediakix created two bogus Instagram influencer accounts, one using photos from a one day shot and another simply using stock images. By purchasing fake followers and engagement to boost […]

  • Unusual Animal Cafes Around The World

    Pet cafes are no strangers to most of us. From cat cafes to dog cafes, they are opening up all around the world, allow people without pets to gather and have some fun interacting with the house animals. Not only does pet cafes allow people to unwind and have fun, they provide a good medium […]

  • Guide to Marketing in a Visual Social Media Generation

    A picture speaks a thousand words. So true, especially so in the current digital era. Although text-based content will still be an integral part of marketing, but for any brands to truly set themselves apart in the market, visual content is a must for those who wish to take their campaign to a new height. […]

  • How to Choose the Right Influencer

    With all the buzz going around for influencer marketing, it is not hard to scroll pass Instagram and see at least one or two sponsored posts from familiar faces that we follow. Brands are increasing their efforts in influencer marketing as they prove to be highly effective in generating brand awareness and engagement among the […]

  • Total Eclipse 2017

    Just yesterday (Monday August 21st), many people were treated to a rare total solar eclipse. For this eclipse, the longest period when the moon completely blocks the sun from any given location along the path will be about two minutes and 40 seconds (NASA). An estimate of around 300 million Americans got to witness the first […]

  • “Guilty Party” Cast on Social Media

    Influencers’ reach is huge and so it is not surprising when AT&T decided to go one step ahead to leverage on this rising network by casting digital influencers for their latest cyberbullying social media drama series – Guilty Party. “Guilty Party” will begin on Tuesday August 29th here on their official Youtube channel which already has over 18k […]

  • What Is Social Listening and Why Is It Important? (Top tools)

    As brands incorporate social media in their digital strategy, they soon realize the endless possibility this medium provides for their brand. Not only can brands generate brand awareness and increase exposure, they can also engage influencers to create genuine experiences and build a brand community. With an estimated 2.77 billion social media users by 2019 […]

  • Influencer Marketing: 5 Mistakes Brands Make

    With the increasing popularity of social media comes influencer marketing – a great hit among brands. Influencer marketing is the engagement of a well known online figure (eg: Instagram or Youtube celebrity/influencers) to endorse and share their opinions of a brand/product/services. Both large and small brands are all tapping on this marketing strategy that leverages […]

  • 5 Ways to use Social Media for your Brand

    Social media is big, so is social media marketing. As brands begin to realize the immense potential of social media, marketing departments are increasing their spending on platforms such as Instagram, YouTube, Facebook, Weibo and Twitter. Social media is one of the most effective marketing channels for companies of any sizes but the key challenge […]