2019 was perhaps the biggest year of changes for Instagram, so it’d be interesting to see who managed to stay at the top of the game in spite of all the turbulence. All of these celebrities have at least 130M followers, so the bar is high.
We noticed some key differences between the 2018 and 2019 charts which have arisen as a result of certain changes in the last year. Let’s take a look:
1 – Kylie has surpassed Kim for the first time, albeit with a marginal difference.
Both sisters are the Kardashian family’s most influential figures in beauty and pop culture, especially on social media, and both their Top-Performing Posts of 2019 feature loved ones.
2 – Just how much Cristiano Ronaldo’s followers have increased.
Despite consistently ranking on the top almost every year, the difference in No. of Followers between him and the 2nd runner up has jumped from 4 Million of 2018 to 16 Million.
His Top Performing post this year is a picture of him and his boo on a yacht in Dubai. Also quite sure he used @hujicam for this.
A number of sportsmen (soccer players in particular) are on this list, and the other two include Messi and Neymar.
3 – Selena Gomez was actually dubbed the ‘Queen of Instagram’ back in 2016, but in this year’s Top 10 most-followed she sits in 5th place.
This is due to the space she has conscientiously created between herself and social media (since 2018). Other than that, her posts are still on fire.
4 – Taylor Swift is missing from this list.
However Ariana Grande keeps going strong:
And so does Beyonce:
Things in Common
One thing that stood out when I was going through all these accounts was that almost every celebrity’s top performing post was a shot with a loved one (or more). People seem to really like ~wholesome~ content, especially when it provides a certain insight into a public figure’s personal life.
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